Digital B2B Marketing

AUGUST 27, 2013

Below is a chart showing the growth in traffic for this blog ( B2B Digital Marketing , in case you are reading this elsewhere). The blog was already 8 months old, there was plenty of modestly older content available then.). The chart shows monthly page views, split between new and old content.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Your Turn Do you also see the one size fits all discussion of specific solutions in blogs and on Twitter?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. On the surface, it seems logical. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

JULY 26, 2011

I enjoy working through conceptual problems and tend to digress to the theoretical. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. I work with B2B clients on media and integrated marketing programs. I’m a thinker. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MAY 27, 2011

This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Few people schedule smartphone time the way they schedule work time. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Even during meetings, or maybe especially during meetings. About Eric Wittlake.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Sometimes this is valuable info (in this case), other times it just adds noise.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. If LinkedIn worked well for you six months ago, it doesn’t mean anything today. Similarly, if LinkedIn hasn’t worked in the past, consider another test.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JUNE 7, 2011

referred visits to this blog. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. However, despite multiple links to Digital B2B Marketing in various Paper.li than Paper.li-referred About Eric Wittlake.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JUNE 1, 2011

Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post. I work with B2B clients on media and integrated marketing programs. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

OCTOBER 13, 2011

It takes longer than driving and your travel companions are not always ideal, but for many of us that work downtown, TriMet is a better overall value and experience than driving and parking. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. Trimet ignored my tweets complaining about service.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

APRIL 22, 2011

Start a blog about it. Who do you want to work with, a competent company just doing their job, or one that is truly passionate about it ? It sounds easy, but most companies have been delivering for so long that they don’t even know what they are passionate about. Passion is focused and you cannot be passionate about everything.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

An organic social media presence will naturally extend to more locations, commenting on blog posts or responding to polls shared by others in the community. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

APRIL 28, 2011

In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. Blogs and media companies : where is their content widely shared? Identify where you have the opportunity to engage with these individuals. Consider not just where they are, but where you have the opportunity to interact.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 1, 2011

As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Content.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

MAY 19, 2011

They have not worked with you yet, they have not used your product. Google is the gateway to editorial, blogs and content published by you and your competitors. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

FEBRUARY 13, 2012

The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. Not as a client of a DSP (although I’m open to new partners), but as a marketer, educating the industry about the opportunities working with a DSP provides.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 16, 2011

No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. &# if you stop marketing?

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JUNE 2, 2011

When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I work with B2B clients on media and integrated marketing programs. I work with B2B clients on media and integrated marketing programs.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

AUGUST 2, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business , Strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JULY 21, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation , Social Media.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

AUGUST 25, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Mobile , Rants , Research.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

AUGUST 30, 2011

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). I work with B2B clients on media and integrated marketing programs. And what does that have to do with a woozle? About Eric Wittlake. Filed under: Branding.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JANUARY 26, 2012

Attention that today is focused on our priorities at work and at home. Blog posts or articles are best. Content that offers us something beyond your brand and message. However, content is merely the vehicle. The future of marketing is about attention. Your Content Cannot Compete with My Children My children get my available attention.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JULY 7, 2011

Like does not automatically create trust or a desire to work with you. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. about 14 hours ago via web Reply Retweet Favorite. About Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JUNE 9, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Rants.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

MAY 24, 2011

It is sized for my business, it works in my environment. Here is a great example of an unsolicited solution delivering results: From the Babcock & Jenkins blog: Qwest Enterprise Marketing ROCKS Their Targeted Accounts. You have a solution for me. 42% of companies responded to the program.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

JUNE 14, 2011

38% work in the marketing and advertising industry. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. 40% of clicks are from micro companies. Given my personal target audience, that is encouraging.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

OCTOBER 4, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Demand Generation , Media.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

AUGUST 23, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Social Media.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

AUGUST 11, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Social Media.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 6, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

MAY 1, 2012

Your inbound marketing program will rely on traffic sources beyond search, use this ramp up time to ensure your program will work across your target social media channels as well. Including your blog feed or twitter stream will give you an immediate content-focused traffic boost.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

JUNE 29, 2011

But standardizing on metrics that work for everyone will just create another click rate, a metric whose only value is its standardization and that does not represent a meaningful measurement for anyone. I work with B2B clients on media and integrated marketing programs. Yes, we have a hodgepodge of interactivity metrics today.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 22, 2011

I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100