ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. I recently wrote a blog called How Much Does a Lead Cost. This link takes to a blog on the topic that includes a video.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

ViewPoint

OCTOBER 20, 2016

According to Wikipedia, Root Cause Analysis (or RCA) is defined as “a method of problem solving that tries to identify the root causes of faults or problems. See this blog for specifics. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. Their “reward”? Need proof?

Top of Funnel 120

Top of Funnel Wikipedia Sales Qualified Leads Account Based Marketing 120

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SEPTEMBER 19, 2011

Thank you Wikipedia). Several weeks ago on the SLMA Blog I discussed how you must grab the salespeople by their self-interest in order to help in the acceptance and adoption of CRM and Marketing Automation. 1] A masonry arch or vault cannot be self-supporting until the keystone is placed. The same holds true here.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Automation 120

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JULY 21, 2011

See an earlier blog on the chief executive of a large utility who finally responded positively on the 42 nd touch and later signed off on a $1 billion deal for one of our customers. His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120