Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: Branding , Demand Generation , Rants.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

According to Wikipedia, Ford has 164,000 employees. It pains me to write this realizing I still do not have a +1 button anywhere on this blog. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture.

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