ViewPoint

MAY 24, 2016

In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue. For more information on documenting the cost of leads, and optimizing that cost, read the white paper “How Much Should a Lead Cost?” ( available here ).

Sales Qualified Leads 174

Sales Qualified Leads Cost Lead Ranking Marketing Qualified Leads 174

ViewPoint

MARCH 27, 2014

A blog accompanying the podcast provides a link to this data. More information and links in the blog. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can connect with Anthony and learn more about his work by visiting his blog: Anthony's Blog: www.thesalesblog.com. Stay Tuned.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

AUGUST 14, 2013

Have you written a new blog post? If a potential customer visits your company website and downloads a white paper, one of the first things your sales team will want to know is who is connected to that potential customer on LinkedIn. Leveraging social media is a familiar tactic for individuals.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). The discussion has not been about the need to measure, but on how to go about it, and will anybody do it.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

FEBRUARY 16, 2012

He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. Are your blogs so bold they provoke action? Do your YouTube videos or white papers reveal hidden opportunity? Why is it so difficult to generate actual leads and sales using social media in the B2B world? Make social media sell.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

DECEMBER 9, 2010

For an in-depth look at the concept that sales benefits from receiving fewer, more highly-qualified leads, I encourage you to download the PointClear white paper, Why Your Sales Force Needs Fewer Marketing Leads. In the end, it means great return on program investments and higher company revenue.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

JUNE 4, 2013

You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. So a lot going on!

Ideal Customer Profiles 120

Ideal Customer Profiles Training Thought Leadership Bandwidth 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JULY 12, 2012

She also writes the MarketingProfs "Daily Fix" blog. I do see things like marketing getting a better sense of not just putting out a white paper and handing it to their salespeople and then saying, ‘OK, here—use this as a nurturing tool.’ MarketingProfs Blog: MarketingProfs Daily Fix. Stay Tuned.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

SEPTEMBER 20, 2012

He also suggests that more sales reps blog, adding, “I know that’s a controversial idea. Not everybody can write, but there are ways to provide content to other people who are writing like input into articles and white papers. It takes time, and it’s not for everybody.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 5, 2015

There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MARCH 4, 2014

This happens when a company is using a variety of inbound methods—white papers, webinars, blogs, etc. — Worse, we see that pile of leads just sitting there at the top of the funnel, neither moving forward, nor being removed from the list. but doesn’t have a strong qualification process in place.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

ViewPoint

JULY 21, 2011

See an earlier blog on the chief executive of a large utility who finally responded positively on the 42 nd touch and later signed off on a $1 billion deal for one of our customers. His was not a self-educating work style, and there was no way he was going to search blogs or websites to download white papers.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

MAY 7, 2015

This is part two of a two-part blog. For example, if I’m interested in the underlying technology of your product, not the user interface, I’ll most likely be “better-nurtured” if you serve me up emails, white papers, and landing pages focused on technology. Click here to catch up on part one. ).

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120