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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. all blog posts) Yes(?) Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. appeared first on B2B Marketing Blog | Webbiquity.

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Nine Important Things to Know About Intent Data and AI

Webbiquity

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Source: TrustRadius.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Use the domain to build a professional website (e.g., Make sure the Management Team page on your company website is optimized for your name. If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry.

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How Google Gets Search Traffic Wrong

Webbiquity

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

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