Writing on the Web

OCTOBER 30, 2014

What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. But we don’t see that on many websites, do we? What’s your back-story?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

JUNE 16, 2015

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JULY 30, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. Then, take your answers and blog about them. Yes, this might seem odd on a blog, which is writing by definition.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison: My business needs a good website/ blog to look professional.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Make it easy for your blog reader s to learn more about your solutions to their problems. It uses the YARPP plugin.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? ” The challenge: You want to make sure that your business website is fresh, attractive and informative. ” The challenge: You want to make sure that your business website is fresh, attractive and informative.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

DECEMBER 11, 2013

How do you blog about the Holiday Season – without boring your readers? So what does the holiday season mean for your blog? The holiday season provides a lot of opportunity for keyword-rich blogging. The holiday season provides a lot of opportunity for keyword-rich blogging. Several things!

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

JUNE 19, 2013

Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? What makes good website copy? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. Blogs have to be kept up. We struggle with our blog as well.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. 1. Use the networked blogs application.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

FEBRUARY 21, 2011

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to add the WordPress blog option to your Linkedin profile. There is an option to add your blog link with Typepad or WordPress. Tweet This!

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

JUNE 8, 2010

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Related posts: Content Marketing Poll: What Bugs You About Your Blog?

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. It’s hard to keep up your blog.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

MAY 25, 2011

Three Keys to Blogging When you Are Happy. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MAY 9, 2011

Part of the problems coach websites have is that they are selling services that aren’t clearly defined. Yet many of the coach websites and blogs I review talk about themselves: “We provide top-shelf strengths-based coaching and consulting to entrepreneurs.&#. Blog this on Blogger. What do you think?

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. The more time you blog , the less time you will have available to serve your clients. It’s hard to keep up your blog.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 8, 2010

While Writing on the Web and other websites like it have featured dozens of solid tips for improving your blog writing , I’m going to offer a source of divine inspiration when the going gets tough. When writing for your blog be sure to develop a unique (even quirky) personality and keep it consistent. Blog this on Blogger.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 27, 2010

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. If not, why not? Stay tuned!

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

OCTOBER 4, 2016

Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Here’s a hot tip: When you organize your editorial calendar according to an outline or a table of contents, you’ll also have ideas for a sequence of blog posts that tie in to your theme and makes sense for your readers.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

APRIL 10, 2013

Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. 3 Tips for Better Blog Writing. This is great, if you can handle the expense.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

FEBRUARY 17, 2016

Social sites, web, blog, articles, videos, etc.). Your site, (website or blog) must offer content with keywords. But most professionals set up their websites to be all about them, their business, their great products and services. What comes up for your name? Is your content optimized for search engines?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Your blog needs good Search Engine Optimization , or SEO. Some of the techniques that website owners used to get to the top were totally unethical causing outcries from various quarters.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

MARCH 20, 2014

Does your website answer readers’ questions? ” Of course, this applies to your business blog as well. ” Of course, this applies to your business blog as well. How many times do you read a great blog and have questions about what it’s actually offering? I have resources to find out.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

FEBRUARY 26, 2016

For newer website, blogs or a target audience shift (i.e. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. You can do this quickly through Google, here , or Bing, here. Helps set you apart from your competition.

Google 100

Google Business SEO Keywords 100

Writing on the Web

MARCH 26, 2015

When’s the last time you updated your bio on your About page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. Otherwise, why should they care about you and your blog?

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Business Blog Writing and Content Marketing: Come on, light my fire! What do you think?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100