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Is Your Topic Worthy of a White Paper?

WriteSpark

For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base. A blog post for even shorter topics. .

Paper 120
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Is Your Topic Worthy of a White Paper?

WriteSpark

For topics that don't meet these criteria, other types of marketing materials may be a good choice: An article on the company website or submitted to online or print publications that covers the relevant technology, industry, or customer base. A blog post for even shorter topics. .

Paper 120
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B2B Tech Buyers Like Social Media

WriteSpark

Perhaps not surprisingly, the majority of survey respondents are still in the category of passive "spectators" -- reading blogs and discussion forums, listening to podcasts, watching videos online -- without necessarily commenting on or creating that content themselves.  WriteSpark Blog Feeds. Website Writer.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

WriteSpark Blog Feeds. Website Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Become a Fan. Subscribe in a reader. Books by Janice King.

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Conference Focuses on Making the Most of Customer References

WriteSpark

WriteSpark Blog Feeds. Website Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Become a Fan. Subscribe in a reader. Books by Janice King.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

WriteSpark Blog Feeds. Website Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Become a Fan. Subscribe in a reader. Books by Janice King.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. WriteSpark Blog Feeds. Website Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Technical Writer. Project Types. Organizational Fit.