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The 23 Best Content Ideation Tools

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” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. The ultimate Q&A website.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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So you have set up a blog and social media profiles…. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? If we take blogging for example…. Building a website. My blog could potentially target people that are starting out or I may focus on those with an already established audience. 3.

The 24 Best Online Writing Tools and Apps

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Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Showcase reviews: Katie Lance, Quick Sprout, Blogging Wizard. 4) Windows Live Writer.

47 Superb Social Media Marketing Stats and Facts

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80% of marketers use these as primary success metric; 56% base social success on website traffic. “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated. ( V3B Blog ). Audience size (61%) and website traffic (56%) round out the top three. 70% of the U.S. billion last year to 2.5

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Five Ways to Draw Traffic to a Blog Post

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As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. His blog’s search engine ranking improves by 15%. As a freelancer, your blog may contain the most useful tips. Guest post by Bill Achola. Ned J. One day, he decides to try something new.

34 Compelling Content Marketing Stats and Facts

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Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). Want to know more? TopRank ). 2.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing.

28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Product demonstrations are least valued. ( V3B Blog ). 2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Six of the ten busiest websites are based in the U.S. Blogs come in at 21% (ugh). 14% of businesses fail due to poor marketing. ( B2B PR Sense Blog ). Biznology ). 3.

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Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. user engagement metrics and quality of your website— how long are people spending on the page, how easy it. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.

35 Stupendous Social Networking Facts and Stats

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Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. It drives more than one-fifth of all social media referral traffic to websites; 30% of the U.S.

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How to Use Storytelling for More Effective Content Marketing

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Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more. Guest post by Natalie Smith. Be Prepared. Focus on People.

The 12 Best Competitive Intelligence and Benchmarking Tools

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increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. ” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Compete enables you to find out what keywords are sending users both to your website and to your competitors. StoreYa Blog.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

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Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

When they visit your website or engage with sales for the first time, they. and Fred Reichheld. 3 in a survey of 236 professional and nonprofessional B2B buyers, conducted in conjunction with internet Retailer, we found that 53% prefer to gather information on their own and 74% find buying from a website more convenient. through her blog, training, and client. Read this report.

29 Guides to Beautiful and Effective Website Design

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Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

The Basics of B2B Social Media Marketing Strategy

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Driving traffic: Social networks, particularly the “big three,” can drive significant amounts of website traffic. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.

14 Fortuitous SEO and SEM Stats and Facts

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The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Blogging has gone from eccentric to essential. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. Internet users. Image credit: MarketingProfs. Speed thrills.

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23 Outstanding Social PR Guides

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But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. Guest Blogging Guides. Image credit: PRNews.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Business Blogging Stats and Facts. online adults read blogs.

How to Create the Perfect Lead Generation Form [Infographic]

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Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. Website Design b2b lead generation landing page design lead generationBut building a better lead gen form is eminently doable. Test everything!

48 Phenomenal SEO Guides, Tips & Tactics

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The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

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Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. blog provides content for Facebook postings.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

20 Expert LinkedIn Guides

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To make the most of the strengths of LinkedIn as a platform for B2B marketing, Ross Wilson recommends optimizing the “About” section (“Most companies simply copy and paste the “About Us” section from their website onto their LinkedIn profile. Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. Want a Job? links.”

Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • It’s no surprise that different tactics are viewed as “rising in importance” among inbound and outbound marketers.

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14 Brilliant B2B Marketing Strategy Guides

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Noting that B2B marketers have been gradually shifting effort and budget from outbound to inbound marketing channels “as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. ” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog.

31 Sensational Social Media Marketing and PR Stats and Facts

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The top three measures used by PR pros to show social media success increased website traffic (64%), increased engagement (61%) and increased followers (59%). Image credit: B2B PR Sense Blog. 68% just want the facts. ( B2B PR Sense Blog ). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. eMarketer ).

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

How To Analyze and Grow Website Visits

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If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites.

36 Sensational Social Media Stats and Facts

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Experience: The Blog ). 3. The top eight social networks collectively now drive more than 30% of overall traffic to websites. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Experience: The Blog ). 9. Experience: The Blog ). Experience: The Blog ). Or to accurately measure their results. Image credit: Buffer.

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What are the Best Social Networks for B2B Marketing? (Research)

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But are these efforts paying off in terms of website traffic and leads? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year.

88 Expert Content Marketing Posts Worth Another Read

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Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. The Content Preferences of B2B Marketers [New Research & Infographic] by The Kapost Blog. by Comms Axis.

21 Vital Mobile Marketing Facts and Statistics for 2014

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Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. Digital Buzz Blog ). 9. Digital Buzz Blog ). Digital Buzz Blog ). Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. ( The Social Media Hat ). and 71 million tablets.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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The primary measurement of social media success is increased website traffic. 45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. Relevanza ). 2. MediaPost ). 3.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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About 80% of B2B marketing pros rank their company website and/or SEO as very or somewhat effective for lead generation. This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. So, were there any surprises in the findings?

Six Best Practices for Marketing with White Papers

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There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Solve a real problem. Google Trends.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

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Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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How to be Twitterific – 39 Expert Twitter Guides and Tips

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” 25 Effective Ways to Use Twitter Search for Marketing, Sales and Support by the Zapier Blog. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”, 10 Awesome Twitter Analytics and Visualization Tools by Twitter Tools & Tips Blog. Twitter Tools to Increase Your Blog Retweets by Social Media Examiner.

23 Terrific Email Marketing Guides

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Jeff Bullas suggests 10 ways to grow your opt-in email list, from the common (offer a free ebook, or use a pop-up box–which he concedes is annoying, but they work anyway) to the less obvious (do some guest blogging, use annotations in YouTube videos, or use SlideShare Pro (“the premium version of Slideshare…offers a pop up box to capture emails and leads”). Howard J.

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