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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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So you have set up a blog and social media profiles…. When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? If we take blogging for example…. Building a website. My blog could potentially target people that are starting out or I may focus on those with an already established audience. 3.

The 23 Best Content Ideation Tools

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” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. The ultimate Q&A website.

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Five Ways to Draw Traffic to a Blog Post

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As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

The 17 Best Keyword Research Tools for SEO and SEM

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powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search,  along with organic rank, rank changes, and keyword volume trends. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

34 Compelling Content Marketing Stats and Facts

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Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). Want to know more? TopRank ). 2.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing.

The 24 Best Online Writing Tools and Apps

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Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. Showcase reviews: Katie Lance, Quick Sprout, Blogging Wizard. 4) Windows Live Writer.

The Five Best Infographic Creation Tools and Services

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But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics. Choose a template and visualize your data with charts, maps, videos, images, and/or icons, then generate an embed code to post on your blog or website. Visual.ly.

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Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. user engagement metrics and quality of your website— how long are people spending on the page, how easy it. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.

29 Guides to Beautiful and Effective Website Design

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Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

28 (of the) Best Business Blogging Guides and Tips of 2013

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Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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Product demonstrations are least valued. ( V3B Blog ). 2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Six of the ten busiest websites are based in the U.S. Blogs come in at 21% (ugh). 14% of businesses fail due to poor marketing. ( B2B PR Sense Blog ). Biznology ). 3.

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How to Promote Blog Posts: 200+ Ideas from Eight Experts

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Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?

35 Stupendous Social Networking Facts and Stats

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Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. It drives more than one-fifth of all social media referral traffic to websites; 30% of the U.S.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

The Basics of B2B Social Media Marketing Strategy

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Driving traffic: Social networks, particularly the “big three,” can drive significant amounts of website traffic. Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.

83 Exceptional Social Media and Marketing Statistics for 2014

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So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Business Blogging Stats and Facts. online adults read blogs.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

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Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. blog provides content for Facebook postings.

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23 Outstanding Social PR Guides

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But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. Guest Blogging Guides. Image credit: PRNews.

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B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

20 Expert LinkedIn Guides

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To make the most of the strengths of LinkedIn as a platform for B2B marketing, Ross Wilson recommends optimizing the “About” section (“Most companies simply copy and paste the “About Us” section from their website onto their LinkedIn profile. Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. Want a Job? links.”

How to Use Storytelling for More Effective Content Marketing

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Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more. Guest post by Natalie Smith. Be Prepared. Focus on People.

14 Fortuitous SEO and SEM Stats and Facts

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The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Blogging has gone from eccentric to essential. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. Internet users. Image credit: MarketingProfs. Speed thrills.

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48 Phenomenal SEO Guides, Tips & Tactics

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The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

14 Brilliant B2B Marketing Strategy Guides

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Noting that B2B marketers have been gradually shifting effort and budget from outbound to inbound marketing channels “as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. ” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog.

How to Create the Perfect Lead Generation Form [Infographic]

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Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. Website Design b2b lead generation landing page design lead generationBut building a better lead gen form is eminently doable. Test everything!

Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • It’s no surprise that different tactics are viewed as “rising in importance” among inbound and outbound marketers.

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31 Sensational Social Media Marketing and PR Stats and Facts

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The top three measures used by PR pros to show social media success increased website traffic (64%), increased engagement (61%) and increased followers (59%). Image credit: B2B PR Sense Blog. 68% just want the facts. ( B2B PR Sense Blog ). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. eMarketer ).

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Six Best Practices for Marketing with White Papers

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There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Solve a real problem. Google Trends.

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21 Vital Mobile Marketing Facts and Statistics for 2014

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Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. Digital Buzz Blog ). 9. Digital Buzz Blog ). Digital Buzz Blog ). Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. ( The Social Media Hat ). and 71 million tablets.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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About 80% of B2B marketing pros rank their company website and/or SEO as very or somewhat effective for lead generation. This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. So, were there any surprises in the findings?

How To Analyze and Grow Website Visits

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If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

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Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.

What are the Best Social Networks for B2B Marketing? (Research)

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But are these efforts paying off in terms of website traffic and leads? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites. The overall results—that social media drives 1.1% of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9% and 5% figures, respectively, reported by eMarketer earlier this year.

36 Sensational Social Media Stats and Facts

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Experience: The Blog ). 3. The top eight social networks collectively now drive more than 30% of overall traffic to websites. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Experience: The Blog ). 9. Experience: The Blog ). Experience: The Blog ). Or to accurately measure their results. Image credit: Buffer.

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Seven Expert Google Analytics Guides

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It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. To help you use more than 10% of your website analytics, here are seven expert guides to GA. how to create dashboards and alerts) because, as Andy Crestodina points out, “Even expert marketers and big blogs often haven’t finished setting up Analytics.

The 12 Best Competitive Intelligence and Benchmarking Tools

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increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. ” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Compete enables you to find out what keywords are sending users both to your website and to your competitors. StoreYa Blog.

23 Terrific Email Marketing Guides

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Jeff Bullas suggests 10 ways to grow your opt-in email list, from the common (offer a free ebook, or use a pop-up box–which he concedes is annoying, but they work anyway) to the less obvious (do some guest blogging, use annotations in YouTube videos, or use SlideShare Pro (“the premium version of Slideshare…offers a pop up box to capture emails and leads”). Howard J.

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