Tony Zambito

OCTOBER 12, 2020

With corporate/supplier websites the main source of interactions for B2B commerce today, simplifying interactions at least at this level is a must. Perhaps even more. Digital commerce capabilities will require investment in IT transformation and migrating away from limiting legacy-tied systems.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

MAY 13, 2011

.  The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MARCH 6, 2017

However, it is intelligence that remains activity based regarding buyer activity on websites. For instance, the ability to gather data-centric intelligence on buyer search activity is expanding. Artificial intelligence can be applied to this intelligence and provide clues on how interests levels are shifting in real-time.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

FEBRUARY 7, 2012

In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins. I hear the “but, but – we have a website” cries out there.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

OCTOBER 27, 2018

With corporate/supplier websites the main source of interactions for B2B commerce today, simplifying interactions at least at this level is a must. Perhaps even more. Digital commerce capabilities will require investment in IT transformation and migrating away from limiting legacy systems.

B2B 165

B2B Buyer Personas Amazon Fulfillment 165

Tony Zambito

OCTOBER 25, 2011

Note to readers and followers: I will be making a transition by the end of the year to a new blogging platform and new website to focus on Buyerology© and enhanced buyer understanding through Business Buyergraphics©.  .  If that is the case, then we best find out what exactly is considered business today by buyers.

Demand Generation 100

Demand Generation Internet Marketing Purchase Buy 100

Tony Zambito

DECEMBER 20, 2020

Mixed in the enormous volume of content flooding B2B websites and email boxes is some very good and helpful information. The pandemic though has increased the “turn it off” mentality on the part of buyers. This is unsettling for an important reason. Content that is of no value or relevance to buyers.

Account Based Marketing 273

Account Based Marketing Buyer Personas B2B Content 273