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Interview with Andy Crestodina

Onalytica B2B

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. I needed an efficient way to keep in touch and a newsletter/blog seemed like a natural fit. Image source: How to design a website, Orbit Media. Top 10 Online Marketing Experts to Watch, Forbes.

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How to Market to Millennials

Onalytica B2B

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. WEBSITE TRAFFIC. EMPLOYEE ADVOCACY.

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Welcome to Influencer Discovery!

Onalytica B2B

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

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Interview with Lilach Bullock

Onalytica B2B

And as I was using it promote my own business, I realised the huge potential that these social channels had for businesses – so, I started offering it as a service to small businesses that wanted to raise their own brand awareness and drive traffic to their websites. I can be reached via my website www.lilachbullock.com.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. To elaborate: Influencer-Generated-Content. Integrated-Influencer-Content.

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Interview with Sam Hurley

Onalytica B2B

My website has only recently launched, so I’m frequently hitting capacity these days! Influencer Guest Blogging and Brand Advertising are my flagship services at this point in time, with plans to expand on these in future…. Definitely my website ! They are both commendable examples to follow for customer love !