LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

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LeadSloth

MARCH 8, 2010

Does an employee of one of your target accounts visit the corporate website? In most of my blog posts I try to give practical advice that you can use right away. The company newsletter was just sent out? See how your prospects respond to it. See it in real-time. All in one place, and controlled by the end-user.

Marketing Automation Services 100

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LeadSloth

AUGUST 24, 2009

For best results, the website and nurturing campaigns need to be highly relevant for them. For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. And please share your Marketing Automation “horror&# scenarios in the comments below! Unclear Prospect Profile(s).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. Once you are done with your form you can copy-and-paste the form’s HTML code to your own website or you can run it from the FormAssembly server. One of the key tools is a form builder: and that is exactly what FormAssembly provides.

Salesforce.com 100

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LeadSloth

FEBRUARY 17, 2010

In the beginning, they may not even register on your website, so they are still anonymous. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.

Marketing Automation Services 100

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LeadSloth

AUGUST 26, 2010

It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Website management and basic HTML. If you believe in the 10/90 perspective, it’s suddenly much more important to hire the right people. But that’s for web analysts. Let’s try to get a similar list for Marketing Automation managers.

Marketing Automation Services 100

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LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website.

Marketing Automation Services 100

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LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

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