Chris Koch

OCTOBER 7, 2011

They’ve started blogs where SMEs posted three or four times and then got busy with other things or got bored and the blog went dark. Someone somewhere latched onto that and declared that blogs don’t work. They blame the channel rather than blaming their company’s lack of commitment. Only 65% have defined the lead flow process.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). SharpReader is more a reference database for the blogs that I like rather than a day-to-day tool. Pick blogs to follow. Junta42 Blog.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

APRIL 22, 2011

A website called Kickstarter lets anyone—not just venture capitalists—fund innovation projects featured on the site. In a blog post this week entitled What CEOs Want from Their CMOs, Forrester’s CEO, George Colony, discusses the mandate for the CMO to keep an eye out for what’s ahead. Social media management and innovation.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Social Media 100

Chris Koch

MARCH 18, 2011

If you’re a regular reader of this blog, you know that I’m constantly beating the drum of integrating content with an automated lead management process. That’s why the urge to start drinking kicks in about the time the white paper finally hits the website. Use ideas to attract and nurture leads. But hold the beverages.

Work Management 100

Work Management Thought Leadership Marketing Management Paper 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

NOVEMBER 7, 2012

Indeed, there is a sense among my colleagues (that has been voiced to me as a rule), that Forbes frowns on stuff that shills products or links back to stuff on our company’s website that does. As a practitioner of idea marketing at SAP, that’s music to my ears.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

JULY 29, 2011

All the company needed was to get some of its well-spoken hot shots out there blogging to clarify thinking behind the survey and things would have gone a lot better. That static, institutional explanation of the healthcare survey on McKinsey’s website is like a billboard flashing “We don’t get social media!”.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. Social media requires fewer hard dollars.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100