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Toot your own horn

Bungalo

It’s terrific raw material for newsletters, websites and other client communications. Like blogs I had a good idea this week: it was a no-brainer for me because I understand some stuff about printing presses and and print production. Sweet. Now here’s the important part – when I saved my client $1496, I made sure she knew about it! Now is not the time to be humble.

Get a jump on link-building

Bungalo

It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. For example, if you are a company that specializes in green remodeling, you might look for blogs and websites written for consumers who are specifically interested in reducing the size of their carbon footprint, or in saving energy. If you do, you can “earn love&# and a valuable in-bound link to your website. 4. Avoid mass-submission/ SEO-play article sites.

Free Stock Images

Bungalo

Great place to find images for blog posts, websites, invitations to events, etc. QUICK TIP. Stock.xchng offers free stock image s (along with some premium ones from istockphoto ). Filed under: tips and ideas.

10 essentials missing from your business website

Biznology

You want a business website that sells. There are plugins and website features that make your life easier. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Business Blog.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Prepare XML sitemap for submission, including for blog/video/images as needed. Case in URLs.

The Impact of Website Design on Blog Traffic | A Case Study

Haley Marketing

When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content. But, when trying to acquire blog visitors, your website design is one of the biggest factors to consider when evaluating the true potential of your blogging program. Blogging Case Study. Website traffic was not tracked from July 2 - July 16].

Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). OK, fine.

Is The Corporate Website Dead?

B2B Marketing Insider

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Why Your Corporate Website Should Die. Coke is not a B2B Marketer.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. user engagement metrics and quality of your website— how long are people spending on the page, how easy it. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.

17 Realistic Ways to Get More Website Traffic

Act-On

For instance, is your website fast and mobile-friendly? know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. In a few hours you can remake a blog post or an ebook into a SlideShare. Heidi Cohen has reformatted some of her blog posts into SlideShares. 4) Republish your content.

4 ways a website redesign can improve your digital marketing NOW

Biznology

Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. If it’s been a while since your last website refresh, you might not be leveraging cool features that appeal to today’s Internet user. Fresh Look Can Attract New Visitors.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. And it shouldn’t.”

Add a Blog to Jump Start Industrial Websites

Industrial Marketing Today

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Providing Visit my website for more content on industrial marketing.]. Business Blogs Industrial Blogs Industrial Websites Blogging Blogs Content Marketing Industrial MarketingProviding a cosmetic facelift is not going to improve the [.]. This is only a content summary. Please click on the headline to read the full article.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

When they visit your website or engage with sales for the first time, they. and Fred Reichheld. 3 in a survey of 236 professional and nonprofessional B2B buyers, conducted in conjunction with internet Retailer, we found that 53% prefer to gather information on their own and 74% find buying from a website more convenient. through her blog, training, and client. Read this report.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns Many of my industrial clients are starting to plan and budget for 2014. welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article.

20 Simple Ways To Boost Your Website Traffic

B2B Marketing Insider

So how do you actually increase traffic to your website or blog? The post 20 Simple Ways To Boost Your Website Traffic appeared first on Marketing Insider Group. Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. Content Marketing

Top 10 Website Eyesores to Avoid

Vertical Response

Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. background holds the entire theme of a website. Not having one or having too many focal points on your website will confuse your site visitors.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

Haley Marketing Launches New Website

Haley Marketing

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. And hundreds of blog posts packed with practical advice for today’s staffing and recruiting professionals. Haley Marketing’s services include: Website Design.

Your Website Only has 10 Seconds

It's All About Revenue

Research shows that people visiting your website choose to stay or go in first 10 seconds. This research comes from the website of Jakob Nielsen , a prominent and respected web usability expert. That means the first 10 seconds on your website, web pages or blog are the most critical. Subscribe to our blog for more B2B marketing goodness. Still here? They scan.

Your website must adapt based on data

Biznology

They have their websites, eCommerce , mailing lists, social media, advertising, inboxes, CRMs, listening, and reporting all stitched into something that looks less and less like Frankenstein’s Monster , all patchwork and shoe horns, and more and more like one intuitive, integrated, holistic, and homogeneous system. remember, years ago, that Amazon was doing this. love it. Not anymore.

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How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Blogs (guest posts, comments or blogroll links). Partner websites (e.g., Trade show and event websites.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

Five Things to Consider Before Undergoing a Website Redesign

Vertical Response

Chances are, you probably put a lot of time and effort into launching your website. Your answers will help you evaluate if an update to your website is necessary. Is your website responsive? This most likely means that you’ve got people that will visit your website on one of these devices. Are you getting enough sales or leads from your website?

4 Quick Fixes to Reboot Your Website

Vertical Response

Is your website a little drab? Go with a responsive design The hot, new and necessary trend for websites is responsive design. Responsive design adjusts the look and layout of your website depending on the device your visitor is using. ” Here’s a snapshot of what our responsive website looks like on a mobile device: 2. All we ask for is an email address.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. They provide important information for website visitors, who should be your main audience. 1. So, it’s up to marketers to make scanning website pages easier. Catchy and clever headlines make a difference, especially on blog posts. 4. Photo by mikecogh on Flickr - Some Rights Reserved.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

B2B Marketing Trends for 2016

website traffic, brand. Better targeting, retargeting, and website personalization will replace the omnivore approach. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. content.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. What made my blog finally “tip?”

Does Your Blog Deliver a Positive User Experience?

grow - Practical Marketing Solutions

You want your blog to be just that kind of place. In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? The opposite is also true.

11 Ways To Optimize Your B2B Website For Search

B2B Ideas @ Work

Making sure your website is optimized will help you attract more visitors and help those visitors to have a better experience on your website. This post will show you some easy wins in your battle for an optimized website. 1) Page titles The page title is the text that appears most prominently in search […]. Ideas@Work Blog B2B Websites Search Engine Optimization

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Website newsletter sign-up (NSU). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Website Get a Quote from Sales form submit (WGQ). Website Request Info form (WRI). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture).

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? How do you know when it’s time to redesign your website? Digg this!

5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Community.

7 Simple Improvements to Increase Website Lead Generation

Sazbean

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Many business websites miss the mark when it comes to lead generation.

7 Best Practices for Website Copywriting

Hinge Marketing

For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. This is most relevant to informational sections of your website such as your services pages, "about us," industries you serve, and contact pages. This is less relevant for longer-form content like articles, white papers, or blog posts.

Check out the New PureB2B Website

PureB2B

But in the midst of all this incredible change, what had not changed was the PureB2B website. Today I’m excited to announce that we’ve launched a new Website at www.PureB2B.com to showcase the various ways that PureB2B can help technology sellers reach in-market technology buyers. The post Check out the New PureB2B Website appeared first on PureB2B. But here we are. Until now.

7 Components of a High Performance Website

Hinge Marketing

These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply having a website may not be getting you the results you want. While your website can be a powerful lead generation tool, the impact isn’t automatic. To truly get the most out of your website, it needs to utilize certain key components.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

So how does this relate to a blog post about B2B websites? Your website is a marketing and sales tool. Classifying Your Website Pages and Offerings by Buying Cycle Stages. Your company’s website is up, and you’ve created some great content that’s appealing to your target audience with different offers: whitepapers, free e-books, free trials, demo and how-to videos, etc.