It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. For example, if you are a company that specializes in green remodeling, you might look for blogs and websites written for consumers who are specifically interested in reducing the size of their carbon footprint, or in saving energy. If you do, you can “earn love&# and a valuable in-bound link to your website. Avoid mass-submission/ SEO-play article sites.