Biznology

APRIL 28, 2017

Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. And in this case, it wasn’t blogging. Sound familiar?).

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

DECEMBER 9, 2015

Recently, I was asked to take a look at the website of a small B2B company. Some businesses are very clear about what they offer, but other websites are so impenetrable you wonder if they’re a front for shady business. As Paul Gillen wrote recently on this blog, gobbledygook is still alive and well in our business.

Marketing Websites 80

Marketing Websites Storytelling Opinions Impressions 80

Biznology

OCTOBER 7, 2015

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. To give you a better idea how it works to fuel your creative writing juices, I entered the word “blogging”.

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Tools Generation Wikipedia Keywords 80

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

MAY 29, 2013

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

OCTOBER 16, 2013

Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog. The Website Linking to You. First, you should consider what types of websites you are trying to obtain links from with your guest blogging. The Anchor Text and Location.

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Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

DECEMBER 6, 2013

By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. It will list everything you want to put on your blog, when you want to post it, and much more. (Photo credit: Wikipedia).

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Work Management Wikipedia Social Media Marketing Management 80

Biznology

JUNE 8, 2015

I’ve noticed a disturbing trend with some of my website search clients. For these clients who have not tackled their website search results previously, I am seeing very few unbranded, generic keywords–the so-called top-of-funnel (TOF) keywords. You don’t search for blogs separately anymore, do you? Technorati?

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Marketing Websites Brand Identity Branding Top of Funnel 80

Biznology

FEBRUARY 5, 2013

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. He’s a strategist’s strategist.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. When you are in a blogging jam, take a look at the calendar. Photo credit: Wikipedia. Seasonal trends.

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Public Relations Wikipedia RSS Internet Marketing 80

Biznology

MAY 23, 2013

Content marketing takes many forms and one of the more popular approaches is through blogging. Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. Do not act like a fan of the blog that simply wants to write for the fun of it (unless that is true).

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Blogger Paid Search Agency Outreach Social Media 80

Biznology

OCTOBER 28, 2011

But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Here is the new version: Oh, the old gray website ain’t what it used to be, Ain’t what it used to be, ain’t what it used to be. Image by Kerri-Jo via Flickr. No surprise there.

Marketing Websites 80

Marketing Websites Internet Marketing Wikipedia Opinions 80

Biznology

JULY 26, 2011

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

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RSS Blogger Paid Search Agency Aggregators 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

DECEMBER 27, 2019

The welcome email is triggered by a client signing up or registering for something on your website. This is the email you would send your client when they sign up for a free trial on your website, whether you’re offering a software or service. Here are 6 different types of workflow that you can automate for your success.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

JANUARY 2, 2018

If you don’t know what your website garden needs, it’s probably cultivation. When it comes to the Biznology blog, I choose my own articles 80% of the time. So, since you’re the gardener of your own online presence, it’s up to you and yours to quilt your website together using internal links.

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Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

AUGUST 15, 2017

So, if your title currently is Check Out My Latest Project you really should actually describe subject of the blog post or site page. And, if all of this text and all these words break the aesthetics of your proper website, then be sure to share all of these cigar and rum moments on your blog or on a deeper, secondary page.

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CMS Development Google Blogspot SEO 210

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Once 1999 came around, I took to web logging—blogging—my thoughts and experiences. My blogging life has become completely self-referential. New Phone Who Dis? New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

DECEMBER 4, 2012

Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

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Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Biznology

SEPTEMBER 12, 2017

Blog and post, blog and post. Blogging Began as a Forum for Unadulterated Thought. Blogging has always been unfiltered. Use the First-Draft Strategy on Your Website. Your blog posts and site content have a much longer lifespan than the rest of your online social media content.

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Google Blogger Search Marketing Advertisements 156

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. Navigational: Users with navigational intent are trying to find a particular website or page. Instead, you’d want the articles and blog posts you’ve written about the product to show up in search results. For example, YouTube.

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SEO Planning Lead Scoring Lead Ranking 151

Biznology

JUNE 9, 2017

Create IFTT Applets that are based on your brand’s mentions on industry forums or websites. Consider blocking off a time of the day for your employees to spend actively engaging others in the industry through social media, commenting on articles, and posting on blogs or forums. Improve your offline reputation.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power. Digital and online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JUNE 19, 2018

We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power. We use our websites to push up any preexisting welcome content that our client and we have identified for promotion to promote. Search + Social = Online Reputation Management.

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Process Class Google Social Media 175

Biznology

MAY 7, 2012

You blog and tweet about the page as soon as it’s launched, using relevant keywords and hash tags. My main point in this blog is to get you thinking about the questions and give you a sense of how important it is to start answering them. You build the page and embed SEO-enhanced YouTube videos into it. So why is your page not ranking?

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De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases? Would I run across you occasionally in a group?

Social Media 143

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 143

Biznology

AUGUST 4, 2010

That's what blogs and other reporting entities are for. s credit they have made an attempt to spruce up the guide but articles about Google and its issues in China are about the search business and not SEO. Guides are not turned to for current events.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Biznology

MAY 26, 2017

If you have a blog, you know that the ongoing quest to come up with fresh ideas for content is challenging. Providing valuable content is one of many ways to use your website to grow your business and social listening can help with that. If you want to learn how to perfect your social listening skills, take a look at these four tips.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. If you’re not optimizing your website for conversions , you need to at least collect contact information from your current customers. Use social media to ask questions and take polls.

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Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

SEPTEMBER 11, 2019

Aim to share 80% industry news and 20% posts related to your website and products. Start by contacting blogs to see if they will review your products in a post. When your website is featured in a blog post on a well-known site, you could drive countless targeted visitors to your ecommerce store.

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Business eCommerce Buzz Marketing & Strategy 123

Biznology

DECEMBER 8, 2017

I’ll get into what that means for a modern commerce website. You might consider AMP for informational blogs, wikis, or other static help documentation. Think of the Netflix example I used in my last blog post. That means they are flat HTML with no dynamic, interactive, or tracking mechanisms at all.

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Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

JULY 24, 2019

If you sell your products or services online, it goes without saying that you must have a professional website, instead of relying only on social media. Optimize your website for search engines to increase your online visibility and SEO ranking, as that way people will find you easier. The same goes if you have a t-shirt design store.

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Lead Ranking Lead Scoring Social Media User-Generated Content 112

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Today, Google prioritizes the quality and relevancy of your website. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites.

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Domain Brand Identity Branding SERP 129

Biznology

AUGUST 1, 2017

I know that the Biznology blog is built upon WordPress and has the right template, all the right plugins, and is on a fast enough server that Facebook and Twitter never have a problem rendering correctly on Twitter or Facebook. blog so I’ll tell you how it goes. Well, thank you very much, Beth !

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Validation Twitter Tools Facebook 163

Biznology

SEPTEMBER 6, 2017

But there’s no doubt that many visitors arrive at websites with specific questions and want quick, credible, answers, not sales-y overviews. Short videos can summarize blog posts, research reports, white papers, and almost any other text content. Not that everything is best explained with video.

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Tactics RFP Top of Funnel Video Marketing 150

Biznology

JANUARY 25, 2018

It’s never been more important for websites to achieve the highest visibility possible on search engines, and it would behoove anyone involved in marketing or advertising, copywriters included, to learn as much as they could about how to optimize their pages. Plain and simple, SEO is a money maker. And that’s not fair on anyone.

Copywriting 95

Copywriting SEO Paid Search Agency Advertising Agencies 95