ANNUITAS

JULY 29, 2014

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. More people like them will follow, because the bottom line is that Google is getting better all the time at evaluating websites as if it were a human. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

APRIL 20, 2020

Sixty percent (60%) of marketers create at least one piece of content per day and it takes, on average, 1-4 hours to write a blog post. Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

SEPTEMBER 24, 2020

We offer more information about how to do that in the blog post, “ 8 Deeper Questions to Ask to Understand Your Buyer. ”. Search: If they’re already your patient, they may call or visit your website to see if you offer telehealth as an option. You may also consider demographics in your segmentation.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

SEPTEMBER 18, 2014

Increased traffic to the website? Let’s be real … the skills required to effectively create and analyze the data associated with a marketing campaign (across multiple, disparate systems that are not always integrated) are not the same as the skills required to create interesting, relevant blog posts and white papers that tell a good story.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. Search results were going to be less influenced by what websites had going on “under the hood” in the code, and focused more on what searchers responded to and engaged with. Image via SearchEngineLand.com.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

APRIL 28, 2015

Thanks to Robert and Carla for sharing their thoughts via the ANNUITAS blog and writing this book – we needed it. It’s crucial for today’s marketers because brands have so many channels across which they’re trying to publish content, i.e. blogs, websites, print magazines, etc. That’s where CCM comes in.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

AUGUST 28, 2014

This led to a longer conversation about that while social media is valuable (if that is one of the places your target audience consumes content) , it is a tactic – just like email, direct mail, websites, webinars, etc. Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics'

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

SEPTEMBER 1, 2015

Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel. A few days later, I went to Edmunds.com to further my research, as I wanted an independent review.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

APRIL 14, 2015

I took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Blog education Kahn Academy marketing skills Marketo' Would your boss do that for you?

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

DECEMBER 4, 2014

In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. Again, automation is powerful.

Automation 100

Automation Demand Generation Agencies Marketing Automation Services Demand Generation 100

ANNUITAS

DECEMBER 20, 2018

When a lead visits a website, content will be served up based on their persona, position in the buying journey, and projected solution areas of interest. If you know your personas could use a makeover, head over to our blog post on creating actionable personas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ANNUITAS

AUGUST 27, 2020

While there is an obvious need to ask traditional BANT questions, as my colleague Stephanie Costa points out in another blog post it’s important to think: “how can we shift our language to make the conversation more meaningful? Image Source from Drift’s website. Email Questions/Surveys. Many people don’t like leaving their inbox.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

JULY 21, 2016

Blogging is critically important. Internal and organizational complexities are often reflected externally as evidenced by websites that a visitor is unable to navigate (and thus abandons) or by a follow-up phone call from someone whose attitude, tone or even language doesn’t make for a pleasant user experience.

Startups 100

Startups Web 2.0 B2B Sales Sales Cycle 100

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Blog Content marketing strategy Demand Generation demand process marketing automation Marketing Operations Summit Marketing technologist'

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

MAY 27, 2014

Look at the technologies that will shine a light on target account activity on your website, or that will identify a visitor from a target account when they fill out a form using their personal email address. Blog account-based marketing B2B Marketing Demand Generation Strategy target accounts'

Demand Generation 100

Demand Generation Lead Scoring Lead Ranking Enterprise Management 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 15, 2014

When sales and marketing aren’t speaking the same language, it presents itself in everything from product brochures, your website, to face-to-face visits. Blog closed loop process Demand Generation Strategy lead qualification misalignment sales and marketing' Unhealthy brand or poor user experience. And who can blame them?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Marketing Budget Marketing & Strategy 100

ANNUITAS

JANUARY 31, 2013

Instead, companies can attract the right leads to their content and then ultimately to their website by creating informative, digestible and buyer-centric content. Most often, this content comes in the form of short videos, blog posts, articles and social media promotions.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MARCH 22, 2011

In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Or as this Annuitas Group blog post stated recently, “we need to resolve to measure our marketing in terms of revenue.”. And some marketers rise up, fill their chest with air and answer with confidence.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

APRIL 10, 2014

However, in looking at their website and content they had syndicated, and hearing his team talk about their content library, it was quite the contrary. Blog buyer pain points Change Management Demand Generation Strategy Demand Process Transformation marketing automation VentureBeat' However, it is not a strategy in and of itself.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

APRIL 19, 2016

The idea that in our digital world we can convey important message in 140 characters, create a website in a day or distribute unique content to thousands with a click of a button is amazing. The truth is, this is rarely the case. However, when building a buyer-centric, Demand Generation Strategy things will not happen this quickly.

Demand Generation 100

Demand Generation Buyer Personas Demand Distribution 100

ANNUITAS

NOVEMBER 12, 2015

I’m also not suggesting that you lob calls at every big company that visits your website, just because they are in the Fortune 1000. No one wants to receive calls from salespeople after they registered for a webinar that they did not even attend.

Account Based Marketing 120

Account Based Marketing Lead Ranking Demand Generation Marketing Qualified Leads 120

ANNUITAS

DECEMBER 1, 2015

Our websites, our content, our programs and our organizations (not just customer support) need to be designed to assist buyers throughout their journey and make it the best overall experience for the buyer. Modern Marketers focus on educating and helping our buyers, not selling to them.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

ANNUITAS

FEBRUARY 23, 2012

Me: Tom, I don’t mean to be rude, but we are actually a partner of yours and I have written blog posts for your company. I’m now looking and can see that you are indeed on our website. Rep: Well. perhaps, but I would still be interested in what your plans are for our technology and how we can help. Rep: (Long pause.)

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

ANNUITAS

MARCH 29, 2016

Simply download R from the R-Project website , install it, and you’re ready to go! The R-Bloggers website. Fixed labels for each record so they can properly be categorized and reported on. How Do I Implement R? Does It Cost Anything? The best part about R is that it’s free. Learning R by Richard Cotton.

De-duplication 70

De-duplication Statistics Blogger Course 70

ANNUITAS

SEPTEMBER 14, 2023

Like what we’ve seen from competing vendors, Content Assistant is designed to simplify the creation, distribution and sharing of marketing and sales content.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

ANNUITAS

MAY 24, 2011

In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course).

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 2, 2016

A database contains a lead’s e-mail address, but the analyst needs the lead’s website. Every space or has been removed or replaced with a “-” or “.” as a delimiter. A character limit has cut off the end of the same kind of string in many cells. The above can be resolved with R’s stringr package.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

ANNUITAS

DECEMBER 22, 2015

If one person from a target account is on your website, or downloading your content it might be indicative of a selling opportunity. If multiple individuals from the same account are engaging with you, there is definitely an opportunity there.

Account Based Marketing 100

Account Based Marketing ABM Demand Generation Paid Search Agency 100

ANNUITAS

SEPTEMBER 15, 2020

Orchestrating customer journey engagement is about educating a prospect along his or her journey and coordinating points of interaction both on and offline in order to achieve a 360-degree view (see the blog post: What is Demand Marketing ?). To create the triple threat, you would: Build the outbound paid campaign using the ungated blog post.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

SEPTEMBER 4, 2014

utdated content with broken links fester on your website or blog. Blog content audit content marketing editorial calendar Kapost relevant' This clarity facilitates consistent, relevant, and targeted brand messaging that will engage leads, convert prospects and drive business. Register here.

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

ANNUITAS

OCTOBER 9, 2014

If I am not the only one from my company interacting with your website or downloading content. Blog account-based marketing Demand Generation Strategy firmographics marketing automation tactics' How can you tell if there is a real selling opportunity at my company? There is no way to easily tag multiple prospects to a single account.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

If I am not the only one from my company interacting with your website or downloading content. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead' How can you tell if there is a real selling opportunity at my company?

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

ANNUITAS

NOVEMBER 6, 2012

During this call he told me that he had been scanning our website, reading our blog and viewed some of my webinars during the last three months ( his buying process began long before my sales process). .

Purchase 100

Purchase Buying Cycle Buyer Personas Demand Generation 100

ANNUITAS

JUNE 28, 2016

Busy important business guy quickly returns to the Forbes website to engage with non-bagel-dropping content. Put yourself in your buyer’s shoes the next time you peruse your company’s website and determine if progressive profiling will support your demand generation goals. They want to know what my budget is?!

Profiling 124

Profiling Budget Programs Demand Generation Paid Search Agency 124

ANNUITAS

APRIL 3, 2014

Consider this scenario, with a hypothetical prospect that clicks on a link in an email newsletter to read a blog post. They are then “cookied” by the platform and each subsequent visit to the blog (or website) is noted against their record. Author: Jason Stewart @jstewart_1 is VP of Demand Generation, ANNUITAS.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100