LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog. Ken Molay, Webinar Blog.
LeadSloth
JULY 16, 2009
Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation.
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LeadSloth
JUNE 7, 2010
This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management Webinar.
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Most are blog posts, but I’ve also included some eBooks. Webinar: The Secret To Creating Lead Nurturing Content That Converts. To learn how, attend Tuesday’s 30-minute webinar.
LeadSloth
OCTOBER 18, 2010
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue.
LeadSloth
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.
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