WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. a webcasting and rich media marketing solutions provider. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.)

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. The site also allows business owners to form networks with one another."

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - The results are eye-opening. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

SEPTEMBER 24, 2007

An overview of online B2B lead generation tactics, this page provides an overview of the most common types of Internet advertising and online B2B lead generation programs, including: Search engine marketing Advertising on Internet ad networks White paper syndication Email marketing Webcasts and podcasts The goal of all of these B2B lead generation (..)

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

SEPTEMBER 4, 2007

In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. Based on these three components, here are 8 Tips about Blogging Outreach : 1. Read the blog first : Don't assume that you know the content of the blog by the title.

PR 20

PR Outreach Web 2.0 Astroturfing 20