The Point
JUNE 20, 2011
Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Paraphrase the question to fit your purpose and answer it on the blog. A good place to be controversial.
The Point
MARCH 3, 2010
And here’s the good news for those of you for whom offer content is often a barrier to developing or expanding email programs: not every email in your nurturing stream needs to feature yet another new white paper or Webcast.
The Point
FEBRUARY 23, 2016
Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in – a blog post summarizing the findings (with the same call to action). in marketing parlance, surveys have “legs”). Be controversial.
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