Anything Goes Marketing
MARCH 9, 2008
You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?", keep reading.
Anything Goes Marketing
MARCH 24, 2009
Heather Foeh over at the Marketing Insights blog has delved further into some tactics that marketers can employ which I would recommend having a look at. This can be in the form of a newsletter, webcast, blog or podcast. Marketing needs to involve sales as much as possible in their marketing efforts.
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Anything Goes Marketing
DECEMBER 3, 2006
Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Transform your existing webcasts. If you have done some webcasts already that don't require that the person have access to the power point slides, turn this into a podcast. B2B podcasting, business blogs.
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. youtube landing pages enewsletter RSS webinars / webcasts Google.
Anything Goes Marketing
OCTOBER 29, 2006
Someone signs up to receive your blog feed or email updates from you - what do you do? Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Therefore you not only have the option to sign up for their RSS blog feed but you can get an email update as well. Thanks for subscribing!
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