LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. What is nice about this summit is that most speakers are marketing practitioners, not vendors. San Francisco: October 4-5 / Boston: October 25-26.

Enterprise Management 100

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LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It’s as if you would just sign up with one of the vendors, take a day to set everything up, and you’re done. These are all important trends, and many people will wonder: how do I get started?

Marketing Automation Services 100

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LeadSloth

NOVEMBER 16, 2010

Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs.

Marketing Automation Services 100

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LeadSloth

MARCH 8, 2010

In most of my blog posts I try to give practical advice that you can use right away. This post is a prediction: Chatter will be rolled out this summer, and it will take Marketing Automation vendors some time to tie into Chatter. All in one place, and controlled by the end-user. Sorry, Not Available Yet.

Marketing Automation Services 100

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LeadSloth

AUGUST 24, 2010

The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. It can come in various formats: (blog) articles, whitepapers, webinars, videos, podcasts, and so on. The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people.

Lead Nurturing 100

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LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Lead Intelligence. Conclusion. Many of today’s customers interact with Social Media.

Marketing Automation Services 100

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LeadSloth

AUGUST 17, 2009

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. Both vendors suggest to look at conversion metrics between buying stages: from inquiry, via qualified lead and opportunity to a closed deal. Lead Scoring. Silverpop includes a great overview of Lead Scoring.

Lead Management 100

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LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Several vendors claim to have self-service solutions that does not require IT involvement. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ).

Marketing Automation Services 100

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LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Read Chris’s full 2010 predictions on the Treehouse blog.

Marketing Automation Services 100

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LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. I wrote more about this and about Lead Management on the Genius.com blog.

Marketing Automation Services 100

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