Paul Gillin

DECEMBER 27, 2011

Seventy-two percent of the respondents report that their companies are deploying at least one technology, and more than 40 percent say that social networking and blogs are now in use. However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows. The issue of time commitments and availability is valid, but usually overstated. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. Here’s a sampling of what I’ve been talking about. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

APRIL 13, 2011

Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. Post the podcasts on the conference blog and on a dedicated multimedia page on the conference website.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

APRIL 28, 2011

One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. That little nugget of comparative data validates the point of the story more effectively than any quote from a frustrated administrator ever could.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Most businesses are inherently conservative, and decision-makers seek validation from many sources, including analysts and their peers.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50