Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

MAY 13, 2011

.  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  Influence : This is where the report gets a little interesting. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

APRIL 19, 2010

  Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets! .  Image by scottpowerz via Flickr.   Dave was right on the mark with this statement. 

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  .  And what is becoming more evident is that buyers care more about the buying experience than ever before.    It is getting more expansive than this.

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100