Digital B2B Marketing

AUGUST 11, 2011

On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter. In need of popular support, this Congress may finally take on extensive privacy reform.

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Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. On the surface, it seems logical.

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Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

AUGUST 23, 2011

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

APRIL 25, 2012

Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. If my goal was to promote Babcock & Jenkins , the agency’s work would be more prominent on this blog, but my overall activity would be very similar. I use Triberr.

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Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Blogs and media companies : where is their content widely shared? Take a quick look at the very different sharing patterns of the three sites below.

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Digital B2B Marketing

APRIL 25, 2013

Earlier this year someone started automatically sharing my blog posts using Twitterfeed. Most likely this wasn’t the only blog added to their list around that time, but I don’t know that with certainty. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise.

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Digital B2B Marketing

JUNE 14, 2011

Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. Over the last 24 hours, here are a few of the Switchboard statistics from the links I have shared via Twitter: 64% of clicks are from people in marketing. 40% of clicks are from micro companies.

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Digital B2B Marketing

JANUARY 7, 2014

If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? Marketers that blog daily are the most likely to report a positive ROI from blogging (slide 74). Share your view in the comments below or with me on Twitter ( @wittlake ). Well, no duh.

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Digital B2B Marketing

APRIL 9, 2012

Examples include slides using a platform like Brainshark and creating short videos based on the content of existing blog posts. Make video part of your content schedule , similar to blog posts and articles. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

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Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. Yet this is exactly what social media marketers do every day.

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Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We already have two social media camps. How do we label the difference?

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Digital B2B Marketing

DECEMBER 6, 2011

If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Think Twylah.

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Digital B2B Marketing

DECEMBER 6, 2011

If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Think Twylah.

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Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

SEPTEMBER 20, 2012

If you are looking to develop better B2B personas or put your personas into action, pick up Ardath’s book and subscribe to her blog. Share your view in the comments below or with me on Twitter (@wittlake). Interested in #B2Bchat?

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Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Twitter Streams and Content Curators What sites do people in your audience read?

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Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. However, sharing content or a link on Facebook or Twitter is not only appropriate, it is welcomed. The Changes to Email Marketing will Not End with Facebook.

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Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Promoted Tweets. Facebook Ads. Influencer Networks. Print Advertorials.

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Digital B2B Marketing

JUNE 12, 2013

You have created a great industry blog and library of premium content. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. I’d love to hear your view in the comments below, on Twitter ( @wittlake ) or on Google+. If not, why not?

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Digital B2B Marketing

SEPTEMBER 13, 2011

Share your view in the comments below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: In Theory , Mobile.

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Digital B2B Marketing

APRIL 11, 2013

Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. Content was part of SEO, social or a crazy skunkworks company blog experiment. Share your view in the comments below or with me on Twitter (@wittlake).

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Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too.

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Digital B2B Marketing

APRIL 26, 2011

The results below are from a sponsorship program on a major blog-format media company. Social media links: Even though it is below the fold, the click rate on a link to the client’s Twitter account is 2x the top banner ad. And it is true, understanding your audience is critical. the click rate of the top banner ad.

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Digital B2B Marketing

JUNE 7, 2011

editions, I receive more mentions on Twitter from Paper.li referred visits to this blog. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In addition, if Paper.li is really a valuable “paper&# , it would be a meaningful traffic driver. than Paper.li-referred

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Digital B2B Marketing

AUGUST 2, 2011

Share your experiences in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Business , Strategy.

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Digital B2B Marketing

JULY 21, 2011

Comment below or share your reaction with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. Filed under: Content , Demand Generation.

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Digital B2B Marketing

AUGUST 25, 2011

Let me know in the comments below or on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs.

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Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JUNE 9, 2011

Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Customers Drive Your Business, They Are Not Your Assets. Filed under: Rants.

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Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

MAY 14, 2012

This blog post will be one of millions published today. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Share your own situation or observations of the market in the comments below or with me on Twitter (@wittlake).

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Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Share your belief in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology.

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Digital B2B Marketing

OCTOBER 4, 2011

Please share your experience or view below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

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Digital B2B Marketing

AUGUST 27, 2013

Below is a chart showing the growth in traffic for this blog ( B2B Digital Marketing , in case you are reading this elsewhere). The blog was already 8 months old, there was plenty of modestly older content available then.). Share your opinion on the value of old content in the comments below or with me on Twitter ( @wittlake ).

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