B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 500 Twitter followers? 5 or more comments per blog post? Take business blogs, for example. Blogs take time, inspiration and writing skills. What tasks do you have to do to have a presence? Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?” Happy, that is, until “the comment.” ” I sure hope not.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

.” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. By the end of 2013, Twitter had over 210 million users. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 18, 2012

If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 4, 2012

One of my friends signed up for Twitter, followed me and forgot about it. I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. In a phone conversation when she told me what the messages said, I knew they had come from Twitter. She shut down her Twitter account.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JANUARY 31, 2013

To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. In a blog post long ago, Chris recommended a ratio of 12:1 for helpful, outward-focused tweets to self-promotional tweets. Astounding! Have an online conversation?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 23, 2014

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Following your customers on their Twitter and Pinterest does not require their permission.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Post-show blogging and YouTube videos were most effective.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

MARCH 27, 2013

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster. When you let go, others will share your brand.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

AUGUST 17, 2009

This week I got a direct message as a result of following someone on Twitter. I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking.

Social Networks 100

Social Networks Work Management Twitter Promotion 100

B2B Marketing Traction

DECEMBER 17, 2013

Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Websites that are linked to from social media sharing sites perform better in search results.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. We need to track engagement and conversion rates and improve our marketing to increase both. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

APRIL 19, 2012

That is why the blog abandonment rate is over 90%. That is why, after stumbling around Twitter for a while, many delete their profiles. Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What?

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

APRIL 15, 2013

I found some helpful blog posts when researching this issue: How To Display Posts By “Others” On Your Facebook Page by Frithjof Petscheleit, Tweet4OK- provides easy-to-watch video. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Change is good.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

DECEMBER 9, 2014

Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others. You can write some blog posts pre-launch that can become a thorough white paper for your launch. Listen and ask questions to find out what your targeted audience is interested in.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 25, 2012

If your goal is to Tweet every day on Twitter, do it. If you plan to blog three times a week, do it. There are many technology tools that have been created to manage social media programs. Execute with Diligence. Follow your plan and be diligent about frequency of messaging.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

OCTOBER 12, 2012

I wrote about this in a previous blog post – please read Why Your B2B Marketing Needs a Hub and Spoke System. ). This is a relatively new step in a buyer’s buying process, which used to involved 1.) a stimulus like an ad, 2.) a visit to a store and a purchase, and 3.) the customer’s experience using the product purchased.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

FEBRUARY 22, 2011

Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By If they’re not ready to buy now, how can they stay in touch with you?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

FEBRUARY 17, 2011

To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. I also read blog entries and have participated in webinars on how to get results from LinkedIn.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. You update profiles, approve and edit blog entries and message your followers. Transparent.

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

AUGUST 19, 2011

In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. How many blog posts will you write each week? Here are my suggestions: Blog entries : 1-3 per week. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

FEBRUARY 25, 2010

A new outcome might be to “Get X number of followers on Twitter.”. I hoped to live-blog at the conference, but the facility wasn’t set up for it. An example is a business that doesn’t have a platform from which to communicate its marketing message for a product launch. List actions that can be done to achieve the outcome.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

AUGUST 17, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

JULY 23, 2014

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! Don’t use all caps to emphasize a point.

Social Media 100

Social Media Paper Internet Marketing Rules 100

B2B Marketing Traction

DECEMBER 13, 2012

Increase your online content with a blog. If there is one thing you add to your marketing next year, I would suggest adding a blog to your website. A well-written blog with consistent posts can do wonders for driving traffic to your website. Get real and give buyers valuable information. That’s right, give it away.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2013

Don’t be part of the 65% of businesses who haven’t updated their blog in a year (see the blogging.org Infographic in Jeff Bullas’ post, Blogging Statistics, Facts and Figures in 2012 – Infographic ), or the sad company that has a Twitter account with few or no tweets.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

OCTOBER 1, 2009

What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Know how to best communicate with your prospects. Do you plan to do a drip campaign by email? What if they would rather get a phone call on occasion or a direct mail piece?

Psychographics 100

Psychographics Campaigns Planning RSS 100