Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Read other blogs.

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Tips Blogger Aggregators Business Blogging 100

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? The only reason “you should be blogging” is to get your message across to the people who need it. All the other reasons pale in comparison: My business needs a good website/ blog to look professional. What’s your message?

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Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. The ABC’s of Great Blogging. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. People get to know you, like you, trust you. But then your business grows, you get busy, and what happens to the blog? I think I enjoy blogging for other people more than I do for myself! It works for my clients.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. People get to know you, like you, trust you. But then your business grows, you get busy, and what happens to the blog? I think I enjoy blogging for other people more than I do for myself! Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Blogger 100

Writing on the Web

MAY 25, 2011

Three Keys to Blogging When you Are Happy. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Who is your audience?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

AUGUST 30, 2011

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them.

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Keywords SEO Stats Education 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. A business blog is the most common publishing platform that smart professionals use to get found on the web. This is why a business blog is what successful people use to get found, get known, and get clients. Are You Hard to Find on the Web?"

Business Blogging 100

Business Blogging Marketing Budget Business Keywords 100

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? What’s the most important thing to remember when you’re writing for your business blog? I’m an affiliate.).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Think about it: why should people care what you have to say in your blog unless they can identify with your values? Then people can rationalize their feelings of trust and loyalty with the feature/function stuff.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Blog this on Blogger. It’s another way to get found.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. And, trust me, I’m not someone with a lot of tech skills. Blog this on Blogger. 5 Content Marketing Goals for Your Website & Blog … and One Big Challenge.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. If not, why not? Stay tuned!

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

APRIL 6, 2016

I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me.

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Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. A monthly newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. What about you?

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

APRIL 14, 2014

Take any writing assignment, either for yourself, your own business, blog, or ebook , or one for a paying client. Recently I read a good post about “ The 5 Qualities You Need to Successfully Self-Publish Your Book, ” by Nina Amir on The Future of Ink blog.

Planning 100

Planning Training Trust Marketing Business Blogging 100

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. My response? I see my newsletter as contributing to my success.

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Whatever you’re selling, it’s got to be worth the price.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

AUGUST 25, 2016

As I shared in my last post, your newsletter should build trust and confidence with your readers. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind.

Newsletter 100

Newsletter Personalization Branding Brand Identity 100

Writing on the Web

SEPTEMBER 6, 2016

Build trust with your readers. On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Include a list of related newsletters or blog posts so people can read further when they like a topic. Make it easy to find content on your blog. Bio on the back page or sidebar.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). This will improve customer engagement and trust. A ssets (free). S ocial Media.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. This is also where trust is formed because you admit to the existence of possible objections and address them. Blog this on Blogger. Share this on del.icio.us.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 13, 2010

How do I get them to know me , like me, and trust me to do business with? It’s still a matter of findability, creating trust and getting people to take action. Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. My first blog was born on my birthday, Sept. Through stories.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JUNE 4, 2015

Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. Before your field gets flooded with too many on the same topic (if it isn’t already).

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 11, 2014

Here are a few more tips to help you put together a professional business newsletter that demonstrates your expertise – for the holidays, or any time of year: Include a banner (with consistent branding) – If you already have a blog or website, use the header (or a version of it) as the newsletter banner. Include a call to action.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

FEBRUARY 14, 2014

I only attend conferences where I know and trust the organizer and expert speakers. Blog content to drive interest and sales. You can trust me on this recommendation. Recently I heard of one such speaker who hired people to run to his table at the back of the room in a sign-up frenzy. So I’m picky now. Virtual assistance.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? It’s rare that I don’t take an extra ten minutes to select a photo for each of my blog posts. Or to illustrate any other type of web content, such as web pages or sales letter pages? Why bother?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

DECEMBER 12, 2012

To reinforce trust and credibility and establishes you as an expert in your field. Note from Patsi : If you don’t want to use the expert services of professionals like Scott, at least subscribe to an SEO content tool like ScribeSEO that will review each blog or web page and tell you how to optimize it better.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

FEBRUARY 27, 2013

When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Words matter. Content matters. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

NOVEMBER 2, 2010

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Trust me, I’m no geek. Blog this on Blogger. Blog Marketing: How Readers Find Your Business. Share this on del.icio.us.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

DECEMBER 16, 2010

Social sites, web, blog, articles, videos, etc. Can people easily get to know you, like you and trust you? Use more webinars to improve client contact and KLT factors (know, like, trust). Start Blogging Today - smart blog training for professionals. Blog this on Blogger. What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100