B2B Marketing Traction

MAY 10, 2013

Read the blog post by AllThingdigital.com’s Peter Kafka, Here’s the McDonald’s Ad All the Web Guys Think Is Genius.) They want transparency – no more smoke and mirrors, especially if there is some controversy about your industry. million views. million views. People want the real story.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. B2B marketers – it’s time to be transparent. If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. Do people really do this?). Make the offer. Make it compelling.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 23, 2010

According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm. Transparency is On the Rise. They want transparency. Today’s buyers see right through subterfuge and pretense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). Too few tweets and your prospects won’t be engaged. Let’s apply the elements of the equation to B2B marketing on Twitter. On Twitter, what increases credibility?

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). You can view the SWOT with Actions on one page. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). You can view the SWOT with Actions on one page. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

Be transparent and add value. Increase your online content with a blog. If there is one thing you add to your marketing next year, I would suggest adding a blog to your website. A well-written blog with consistent posts can do wonders for driving traffic to your website. What results are they getting? Buyers ignore ads.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JULY 20, 2016

I keep a folder (at first physical, now on Evernote) of these observations and solutions that feeds ideas for my blog posts on my B2B Marketing Traction blog. My blog posts are original and designed to add value for my clients and prospective clients. Re-purpose Your Own Marketing Content, not Other Peoples’!

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100