Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? I found that Hubspot has been tracking this pretty well in their blog.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

AUGUST 26, 2018

They can really drive in traffic. . If you know any marketing jokes we missed, tweet us your favorites at @zoominfo! For more humor to lighten your mood and boost your creativity, check out our blog post about recruiting jokes: 18 Jokes for Recruiters and Hiring Managers. A Destination URL. They have a lot of organic content.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? I found that Hubspot has been tracking this pretty well in their blog.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Zoominfo

OCTOBER 28, 2018

If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Take this example—Say your target market is made up of e-commerce companies who receive a lot of web traffic. Get Started with ZoomInfo. The post Technographics: 6 Reasons to Use Technographic Data appeared first on ZoomInfo Blog.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JUNE 20, 2019

Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts ( source ). Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Here’s what you need to know: 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time ( source ). Companies that published 16+ blog posts per month got almost 3.5X

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 27, 2018

37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Miscellaneous influencer marketing statistics: 75% of marketing professionals say verified web traffic is the most important criteria when selecting an influencer ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge ( source ). 5. How to Drive More Traffic to Your B2B Blog. It’s evident that blogging is an effective tactic for B2B organizations.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Here are just a few examples: Vlogs: Blog posts should already be a staple of your B2B content strategy– but you can also package similar content into digestible, visually appealing video blogs, or “vlogs”. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. 81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. In this phase, they might read a blog post titled “How to Track Complex Projects on Your Phone.”. For instance, a blog is a great way to build your organic traffic and brand authority. The culprit?

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. “If you combine your own intelligence with Big Data, you create a crystal ball for yourself that can give you the ability to focus your attention on the most important things that need to get done.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

FEBRUARY 1, 2018

81% of businesses report that their blog is important or critical in generating leads ( source ). B2B companies that blog generate 67% more leads than companies that don’t ( source ). 63% of marketers say generating traffic and leads is their top challenge ( source ). B2B Lead Generation Statistics: The Challenges.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. These ads generate a lot of traffic but very few registrants. Contact ZoomInfo today to learn how our contact database can help you generate more success with your marketing webinars. Keep reading! Webinar registrations.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

MAY 20, 2019

By the end of the meeting, you have determined that you’ll need to produce a blog post, a short video, several social media posts, and an email campaign in order to increase traffic and conversions on the product landing page. But, we hope today’s blog post helped you approach business meetings with a fresh set of eyes.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Martech

DECEMBER 15, 2021

This was the message from Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “We Image: ZoomInfo. Image: ZoomInfo. Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. Account-based framework.

Intent 89

Intent Intent Signal Campaigns Zoominfo 89

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? In today’s blog post, we explore eight common issues plaguing your landing page conversion rates. So, if your landing pages aren’t optimized for mobile users, you will likely miss out on a significant portion of traffic.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Only B2B

OCTOBER 13, 2021

ZoomInfo has been assisting businesses in achieving their most crucial goal: sustainable growth, for over a decade. ZoomInfo provides intent signals on your terms. They also provide excellent customer service and thorough demonstrations to guarantee that you get the most out of their product.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic. For whatever reason, the campaign didn’t work.

Paid Content 182

Paid Content Examples Campaigns B2B 182

Zoominfo

JUNE 19, 2018

In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! The post 7 Ways You Can Succeed With B2B Live Video appeared first on ZoomInfo Blog.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

OCTOBER 31, 2018

When it comes to killer content marketing, Hubspot takes the top spot –with a blog filled with valuable material, accompanied by a social strategy that is equally as entertaining as it is engaging, it’s no wonder. Specifically, by asking for contributions to their blog. This post was first shared on YouMoz, then their main blog Moz.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? However, if you’re just looking for a ballpark, 2-5% is a typical range and around what we usually see for our own landing pages at ZoomInfo. ” And it varies greatly based on your goals, call to action, and product.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. To drive traffic to your subreddit, consider holding an AMA featuring a prominent employee or influencer. But, hear us out.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

FEBRUARY 25, 2018

If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Are you focused on website traffic, leads, brand awareness, customer retention, etc.? Contact ZoomInfo today. Talking too much or not talking enough. We know B2B databases.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

FEBRUARY 7, 2019

of all worldwide online traffic was generated through mobile phones, up from 50.3% If you’re a regular reader of the ZoomInfo blog, you’ll know we often stress the importance of personalized marketing. Contact ZoomInfo today to learn more about our data intelligence platform. In fact, in 2018, 52.2%

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Perhaps you publish an in-depth guide to SEO on your blog and optimize it accordingly. To learn more about ZoomInfo, the leading people information database, contact our sales team today. Glad you asked!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. Track metrics such as website traffic, content downloads, click-through rate, and other marketing metrics related to audience behavior. ZoomInfo is the leading B2B contact database solution.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

JUNE 4, 2018

Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement. Can you identify which traffic sources perform best and why? Or, can you determine which campaigns generate the most traffic and why?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. For more information about how ZoomInfo can help you reach your target audience faster, contact our sales team today.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. This will help you determine whether or not your new technology is living up to expectations. Find the right tool. Sixty-eight percent of businesses use automation platforms in some way. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

OCTOBER 28, 2018

More Targeted Prospecting If you’ve read any of our previous blog posts—you know we’re big on buyer personas. Take this example—Say your target market is made up of e-commerce companies who receive a lot of web traffic. Think about it, if you don’t thoroughly understand your best buyers, how will you target new, qualified prospects?

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100