Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 17% of marketers plan to increase blogging efforts this year.

Business 100

Business Business Blogging Vendors Social Media 100

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

SEPTEMBER 20, 2023

“In B2B, 65% of your web traffic is generated by advertising and other means — it all gets thrown into this bucket called ‘direct,’ people don’t really know where it comes from,” Golec explained. This should benefit not only B2B marketers but also the vendors they rely on. But pixels are nothing new.

DemandBase 104

DemandBase Marketing Attribution Account Based Marketing B2B 104

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

Social Media 100

Social Media Vendors Media B2B 100

Visitor Queue

SEPTEMBER 18, 2022

This seemingly impossible task is only made harder through the 1000+ vendors out […]. The post 25 Sales Tools Every Rep Should Be Using Daily appeared first on Visitor Queue Blog | Identify Website Traffic. And, not every tool will work for every business.

Tools 96

Tools Vendors Traffic Marketing Websites 96

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Even if yours is a B2B company, emotion comes into play.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Meanwhile, 19% of marketers identified website traffic as their top KPI. Twitter content is (very) brief, frequent, and great for driving website traffic.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Heinz Marketing

OCTOBER 19, 2023

Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. Reach out to your vendors and negotiate your current contracts. Many times your vendors would rather work with you than lose your business altogether. Can you break whitepapers into blog posts or case studies?

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Manticore Demand Generation Agencies 120

Webbiquity

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. It also brings in an estimated 2,200 organic users and has an estimated traffic value of $29,200.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Predictive Response

DECEMBER 14, 2018

One of the best tools for inbound marketing is a business blog. A business blog is more than just a tool to promote new products and highlight your expertise. A blog is a way to give your target market information when they need it, which is the time to start drawing them in through the buyer’s journey.

Business Blogging 45

Business Blogging Leads Lead Marketing Qualified Leads 45

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Only B2B

OCTOBER 13, 2021

With Streaming Intent, you can get intent data in real-time – as soon as the signal is identified.They do not rely on cookies to gather and analyze, however they utilize online traffic for product evaluations, product classifications, message forums, blogs, case studies, or general articles or news. God speed to your prospecting!

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. This applies not only to communicating with current customers but also to engaging with suppliers and vendors. Personalized Outreach with User Data.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. Image credit: Amjith S on Unsplash.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. LinkedIn Pulse ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

BOP Design

JUNE 23, 2022

Track campaigns, email sends, blog post activity, social activity, and buyers as they move through the buying process all the way to becoming a customer. Yeah, traffic may be down, but what do the metrics actually tell you? Work with Partners, Not Vendors. Partners help your business succeed, vendors sell you things.

Work Management 121

Work Management Marketing Management B2B Marketing Practices 121

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

B2B Marketing 109

B2B Marketing Trends B2B Planning 109

Martech

SEPTEMBER 15, 2023

Improving client trust and loyalty Hopefully, you’re more than a vendor or provider for your clients. At MIG, we encourage our clients to continue creating blog posts while we supply a steady stream of articles that we fine-tune for SEO. Update poor-performing pieces with better writing, keyword placement, and visuals to drive traffic.

Terms and Conditions 125

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 125

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), To get customers to share content, besides including buttons/icons on websites, blogs or emails, you must understand your audience and what they value. An obvious tactic would be to monitor what the competition is doing by using software or products that analyze website traffic, keywords, and so on.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Litmus

MAY 10, 2021

We even include a free template to help you evaluate vendors! Driving more organic traffic to your site. Converting traffic to leads. However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NuSpark Consulting

FEBRUARY 3, 2019

Accessing them through companies who have an established connection with them benefits all parties, because: You get free publicity and quality backlinks, which helps increase your exposure and generate more organic traffic. These factors increase your traffic, and higher traffic means a greater number of leads.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

InsightSquared

JANUARY 12, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. No vendor is going to tell you that implementing their tool is a nightmare.

Vendors 136

Vendors Distribution Training Cost 136

Sana Commerce

JUNE 15, 2023

This blog covers some of the best e-commerce solution providers out there. Scalability challenges arise for large-scale businesses with high traffic volumes. Pros: Built-in marketing and SEO features to help drive traffic and increase visibility. Find out how in our e-commerce project blog post.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. This means the majority of buyers prefer to own the inventory management and ship the products directly from a physical location that they control instead of relying on middleman vendors. Are you looking for new ways to expand your revenue?

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26