Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Square 2 Marketing

JUNE 14, 2021

If you do a Google search for “how to drive visits to my website” you will get many results with 25+ things to do to drive traffic to your site. Many of those tips are all valid and will strengthen the traffic flow to your website. Your marketing efforts are generating new visitors to your site.

Marketing Websites 94

Marketing Websites Effectiveness Validation Traffic 94

Sprout Social

NOVEMBER 16, 2016

Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. How well does your Twitter traffic convert?

Twitter 99

Twitter Traffic Ad Building Tips 99

Top Rank Marketing

JANUARY 22, 2024

That way you can easily see who is driving the most traffic. Mid funnel metrics In this stage, you’re measuring not just how well your influencers capture attention, but also how effective they are at moving traffic off social to your site. Traffic to website This is the starting point for mid-funnel customer journeys.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Scoop.it

AUGUST 31, 2023

Consistency in sharing content not only helps you attract more traffic but also boosts your online presence and enables you to climb the SERPs quicker than your competition. However, you wouldn’t want to attract junk traffic. However, 60% of marketers report that consistently producing quality content can be difficult.

Curation 103

Curation Content Validation Copyright 103

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Validate and simplify customer’s buying decisions. Here’s a giant list of blogging stats and facts. Businesses are averaging $6.50

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Semcasting

MAY 3, 2018

In consumer-facing marketing — retail, storefront, financial services, and even politics — the traffic that comes to your website is one of the clearest indicators of interest there is. With website traffic, however, an anonymous visit can be the result of an organic search, driven by display advertising, video or mobile advertising.

Lead Generation 58

Lead Generation Traffic Advertising Channels Sales Qualified Leads 58

Marketing Insider Group

JANUARY 18, 2021

Use valid HTML. Get started today—and generate more traffic and leads for your business. For more marketing insider resources and tips, head to the rest of the blog. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Although increased revenue is the ultimate objective, you can’t forget the end goals for landing page strategies are increasing traffic and conversion.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Launch Marketing

NOVEMBER 8, 2023

In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively. With targeted personas, website traffic can grow by 210% and increase leads by 97%. Well, you’re in the right place. Ready to get started?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Spiralytics

AUGUST 23, 2023

Without schema markup, a product page will continue to show among blog articles, events, and eCommerce results. For example, a software page, if not recognized as a product or service, may appear in results with blog posts and articles. It will be a misfit in searches and fail to attract traffic.

SEO 62

SEO Practices SERP Lead Scoring 62

Go Beyond SEO

FEBRUARY 29, 2024

Local SEO services can help your accounting practice appear prominently in search engine results for relevant queries, increasing your visibility and driving targeted traffic to your website. Optimizing your online presence for local search can attract more clients and drive targeted traffic to your website.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Hubspot

JULY 24, 2017

That's what led us to focusing on organic traffic. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. I'll share this secret in a bit, but first I'll walk you through the steps we took to grow our organic traffic 120% in 5 months, and what we learned through it all.

Traffic 76

Traffic Organization Lead Scoring Lead Ranking 76

Contently

MARCH 22, 2022

By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Websites with booming traffic but low conversions. For example, let’s say you want to create a blog post about vegan diet snacks. Today that isn’t enough.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Social proof validates your brand’s trustworthiness and value and helps prospects make the purchase decision. Simple Lead Form.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. One of the things that makes thought leadership content stand out from generic blog content is that it is thoroughly researched and fact-checked.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They also have special needs –– they require information that is technical, addresses “fear of failure” concerns, and is validated by other engineers. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. Step 3: Increase Traffic Across Channels.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Scoop.it

OCTOBER 12, 2023

billion users and 43% of them using social media to research fitting solutions, content curation is one of the most efficient tactics that’s been helping content marketers increase their reach and generate traffic. Validate Information Always validate information before sharing it with your audience. Source With more than 4.62

Curation 100

Curation Ad Frequency Content Marketing Content 100

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness. Answering questions?

Top of Funnel 146

Top of Funnel Sample Cross-Selling Validation 146

The Marketing Blender

DECEMBER 7, 2023

As a responsible company, we stress the importance of validating the information AI generates. It offers an efficient way to create blog outlines, which can be further refined by human writers to align with brand guidelines. Providing Value and Verifiability AI tools often source information widely available on the internet.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

Heinz Marketing

OCTOBER 19, 2023

Building relationships and leaning on your network and influencers in your industry can be a great way to push your message beyond your typical paid channels with the validation from experts in your space. Can you break whitepapers into blog posts or case studies? Or turn a series of blog posts into a larger guide?

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

seo.co

JANUARY 1, 2023

Guest Blog. Guest blogging is a tried and true way to not only market your business, but also to create backlinks for improved SEO. Many digital publications and blogs in your niche may accept guest submissions. As many of these suggestions imply, one of the best ways to improve your organic traffic is to do others a favor.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Optinmonster

OCTOBER 31, 2023

In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SmartBug Media

MARCH 18, 2024

Where do they go for third party validation? What organic traffic can you get on these platforms? All loyal and repeat customers started out as new customers, so even if your business has a large customer base, it’s still important to create opportunities for new customers to discover your brand.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Animalz blog

APRIL 18, 2023

Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. Write in the style of Ernest Hemingway,” or even “Write in the style of the Animalz blog.”) This article will help you make those decisions.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

The Marketing Blender

MAY 4, 2021

This is measured by traffic. From traffic you created, how many of them took an action and began to invest time into understanding your expertise and/or your offering? You might have extremely high visibility and traffic, but almost no conversions. Our Services. See Our Work. Who We Are. Contact Us.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Sharpspring

AUGUST 24, 2022

We also use Google Trends to validate content topics – this will come later in the process but it’s a good first stop if you want to see if a topic is trending up or down in terms of popularity. Surprisingly, ignoring audience input is one of the most common blogging mistakes , so don’t miss this step!

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Links (to blogs, product pages, etc.). The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it. Zapier: Blog promotion. Text messaging. Direct mail. Social media.

Template 129

Template Email Marketing Blast Campaigns Planning 129

ClearVoice

DECEMBER 21, 2021

SEMrush published a recent study on “ The Anatomy of Top Performing Articles ” validating this assertion. Here’s a snippet of the findings: When compared to articles of average length (901 to 1,200 words), articles with 3,000+ words get: 3x more traffic. more traffic. 4x more social shares. more backlinks. more social shares.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

BOP Design

MAY 20, 2021

For many, Google Ads validate an existing SEO strategy, but they can also be helpful in identifying new areas for lead generation and filling out necessary content on your website. Read more: Why you want more organic search traffic. Wondering if your target market searches for a product or service by a brand name?

SEO 125

SEO B2B Marketing Paid Search Agency Marketing Agencies 2 125

Velocity Partners

JUNE 20, 2023

Jessie covered how to create urgency messaging in her blog here — read it to get some immediately actionable tips. You can even keep your original website copy for any business-as-usual traffic that comes through your site — and create alternative landing pages with more urgent messaging to promote to your priority prospects.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86