B2B Marketing Traction

MAY 22, 2009

Trade Show Resources. Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. 1-818-347-4248.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 27, 2015

I’ve been blogging about it since 2010. Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Don’t get me wrong.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JANUARY 13, 2016

” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. See my blog post, 30 Creative Ideas for Your Video Marketing, here. ). Someone sees your ad, then visits your trade show booth, then gets a follow-up mailer, then attends your webinar. We know what to do!

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

OCTOBER 25, 2012

This issue has especially reared its ugly head now that blogs have been proven to get great results for online marketing. Last I heard, the blog abandonment rate was 95%.) Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. We need to understand our customers’ stories – we need marketing personas (see my blog entry, “ Why B2B Marketing Personas Rule “). Traditional marketing had the seller in charge. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

AUGUST 25, 2011

You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

JULY 1, 2015

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. Before marketers had to access the competitions’ marketing materials, watch them at trade shows and in industry advertising.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JANUARY 16, 2012

See my previous blog post about this, Do You Zee What I Zee? Take it to trade shows, conferences, and presentations. For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. Do include testimonials.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100