The Effective Marketer

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Blog at WordPress.com.

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inbound marketing training for free

The Effective Marketer

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. Blog at WordPress.com. More recently even Twitter mascots have been showing up as a company’s public face.

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Killed By Powerpoint « The Effective Marketer

The Effective Marketer

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? Blog at WordPress.com. No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.) Happy 25th birthday! United States License.

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Making Website Reviews Easy

The Effective Marketer

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? Blog at WordPress.com.