Sales Engine
JUNE 2, 2016
Write some blogs and drive traffic to your site—then just convert them into leads. Maybe you start a blog, and to fill it with enough content to drive traffic, companies often make the second strategy fail, which is: Mistake #2 - They assign blog writing to their current employees. Content marketing is the way to go, right?
Sales Engine
FEBRUARY 25, 2016
But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.
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Sales Engine
SEPTEMBER 11, 2015
Because Google and others know this, the first page or two in your search results will most likely be blogs and discussion threads on that exact topic. So if someone wrote a blog post on that problem, it’s likely that other people disagree with that solution.
Sales Engine
FEBRUARY 25, 2016
But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.
Sales Engine
MARCH 28, 2016
I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content.
Sales Engine
OCTOBER 16, 2015
Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. B2B Marketing Blog RSS.
Sales Engine
AUGUST 20, 2015
Whether it’s online (blog posts, videos, graphics, articles) or offline (print, broadcast, etc.) My job and my mission is to teach leaders how to use business stories as powerful corporate communications tools. Learning to use business stories as a communications tool is like exercising a muscle. KOGLER: Numerous ways!
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