Onalytica B2B

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Interview with Mike Allton

Onalytica B2B

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. While I attend conferences and do speaking engagements, my greatest influence is likely through my blog content.

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Interview with Andy Crestodina

Onalytica B2B

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. I also needed to find tools to measure traffic for that first client. I needed an efficient way to keep in touch and a newsletter/blog seemed like a natural fit. That was step one. That was step three.

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

However, as mentioned in my previous blog post on How to Market to Millennials , consumers such as those in the millennial market do prioritise other factors such as company ethos, their personal connection with the brand and the alignment between their own image and values with those of the brand. EMPLOYEE ADVOCACY. THOUGHT LEADERSHIP.

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Welcome to Influencer Discovery!

Onalytica B2B

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

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How to Market to Millennials

Onalytica B2B

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. WHAT BRANDS CAN DO: Encourage and entice Millennials to share their experiences in the form of reviews, videos or blog posts. Millennials are 247 % more likely to be influenced by blogs or social networking sites.

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Infographic: Influencer Marketing Survey

Onalytica B2B

Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. If you’re interested in other topics (such as Machine to Machine , Wearable Tech , Internet of Things ) be sure to have a gander on our blog or why not propose some topics to us on twitter ?

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Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

We reached out to some of the top 20 influencers to ask them for their views on Beauty Blogging. Be sure to follow them to stay up to date on the best content and resources on Beauty Blogging! Blogs are the new ‘chatting to your friends over a cuppa” Shannon Wilson – Beauty and Lifestyle Blogger at Raspberrykiss .

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