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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

It’s a tool for you, and your team, to gather the right information and make the right decision. Blog Featured GeneralTechnology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! Sell Me This Pen.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In “ 5 Predictions for Influencer Marketing in 2016 “ , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Maturing of Influencer Marketing Tools – I’m less optimistic about the “word of mouth” space.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In 5 Predictions for Influencer Marketing in 2016 , Onalytica (an  influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. Maturing of Influencer Marketing Tools – I’m less optimistic about the “word of mouth” space. The goal?

Social CRM for Small Business

MI6 Marketing Agency

tool that helps people manage their relationships with people and integrates social streams and profiles into the individuals contact record. They will have an API in order for people to develop tools and widgets that integrate with Nimble. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social Prospectinglove it!

Content Methodology: A Best Practices Report

with strong content processes, measurement tools, and enterprise-wide buy-in. marketing tool, content can wield a powerful influence on divisions across the enterprise—. Content serves as a powerful tool for sales. This is a tool for everybody to use in the building,” said David Beebe, Marriott’s vice. digital content and tools • Rating of service tools Revenue.

Mi6 Quick Tip #5

MI6 Marketing Agency

Fortunately there are some tools that help you address this issue. It’s a very powerful and affordable tool that can be ideal for small to midsize companies. Blog Featured Mi6 Quick TipsBringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? How can you ensure you don’t miss that important message from them?

Tips 39

Mi6 Quick Tip #1

MI6 Marketing Agency

Flickr is a good tool to use to organize your photos. Create a blog post about the event, what was covered. If you have a specific call to action add it to your blog post. Blog Featured Mi6 Quick Tips Quick Posts Blogs Event Marketing Flickr Online Marketing PhotographyUsing Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. To Consider. Tweet.

Tips 30

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Defines a data tool for analyzing social behavior of any group of customers. If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. 3) The Groundswell is about human psychology & sociology. Author: Chris Herbert. Chapter 3. What you can do.

Mi6 Quick Tip #7

MI6 Marketing Agency

Next, lets check their blogs and twitter feed to see if they are dormant or active. Heck ya they are blogging! In fact there are five with one being a behind the scenes blog called “Sunnyview&#. Why should you care that they are blogging? You need to organize feeds from Twitter and blogs based on context. The tool of choice for me is Google Reader.

Tips 27

Study: How Much of Your Content Marketing Is Effective?

for the talent and tools required. For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. 11 A marketer is only as good as his/her tools, and those tools. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. content.

Mi6 Tip #4

MI6 Marketing Agency

In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. What’s important for us to track and measure is how many new and repeat visitors are coming to our site, how much time they spend on the site and whether they read more then one blog post or not. What Tool to Use. What To Measure.

Tips 27

B2B Marketing Framework

MI6 Marketing Agency

Today, I’m launching a new blog series on the topic of Marketing Integration. Frameworks are tools and reference models professionals use in order help set direction, make priorities, complete projects and tasks (among other things). There is a myriad of tools available today, many of them are free, that help marketers produce content, communicate, engage and measure.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Blog Fave Five Posts Featured Content Marketing Linkedin network development NimbleSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. Our Favourite Posts for Week of Feb 13, 2012. See #5 below).

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

The post also provides good advice on creating a “viral tweet” along with a tool to test its viral potential. Blog Featured Mi6 Marketing Wrap Ups Community Development Content Development Content Marketing Influencer Marketing Social Media Social Media Marketing Twitter The Science and Psychology of Twitter: Why We Follow and Share. Date: July 3, 2014 | Source: Buffer | Author: Kevan Lee. In this post Kevan Lee from Buffer digs deep in to why we Follow, Share and Fave on Twitter. Finally, he cites findings from another research study on why we fave tweets. The answer?

Viral 13

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. effective paid distribution channel. • 30 percent of respondents still don’t have a tool or. tools can help companies maximize their efficiency. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. Marketing. little.

Mi6 Quick Tip #6

MI6 Marketing Agency

As marketers we need to think about minimizing our costs on things like tools, software, chattels etc. Blog Featured Mi6 Quick Tips Event MarketingSave Money on Event Signage. Chances are you’ve seen a banner stand at a mall, in a retail store and at a tradeshow. You may not know the name but you’ve probably seen them. So, what is this quick tip about? Recommendation. Related Posts.

January Mi6 Chart Toppers

MI6 Marketing Agency

Each month we share with you the most popular charts based on # of views in this Top 10 blog post. Quick Thought: Email continues to be an important one on one communication and sharing tool for consumers and business professionals. Blog Featured Mi6 Chart ToppersJanuary 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Tweet.

What was Linkedin Thinking?

MI6 Marketing Agency

The primary tool and channel for our launch and to build the community was our Linkedin Group. Instead it consists of RSS news feeds from members blog posts. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. There are hundreds of comments and many discussions in our Linkedin group.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Content Marketing IIoT IoT Marketing StrategyTwo charts will be featured each week with some insights and thoughts from the author. Week of July 4th. We love this chart about charts! Sources.

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Using your website’s blog to post weekly fitness video snippets and informative. Sharing blog content daily on Facebook, Instagram and Twitter 3.

Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

MI6 Marketing Agency

Online tools used to support book. 4:17 “Hey CMOs and Brand Managers. Many, but not all, “older folks&# just don’t get blogging and all that “web 2.0″ Bob Lutz the vice chairman of GM started blogging, in 2005, to establish a human side to GM. Big business is blogging and us older folks are leading the charge along with the younger folks like Kevin Rose. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. ″ stuff.

What’s the Deal with Venture Capital Funding?

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The costs for technology infrastructure and application layers/tools are very low as compared to the.COM boom/bust. Blog Featured startups venture capitalAn Angel, VC and Accelerator Provide Insights. An interesting interview with an angel investor, venture capitalist and managing director of an Accelerator regarding startups, investment options and where things are headed. Panelists.

Marketing Layoffs Equals Social Media ROI?

MI6 Marketing Agency

It’s not. 3) It’s ridiculous for City Hall to ban online tools like Facebook | Source: Toronto Sun. Blog Fave Five Posts Featured Facebook ROI Social Media TwitterSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. Our Favourite Posts for Week of Jan 30th, 2012. Source: eMarketer. The customers?

February Mi6 Chart Toppers

MI6 Marketing Agency

Each month we share with you the most popular charts based on # of views in this Top 10 blog post. How are these being measured? #2 Chart: Level of Importance Social Media Tools Play in Inc. The take-a-way is that social media and the tools to measure, monitor and engage are increasing in level of importance. #3 Chart: US Smartphone Users 2009-2015 (Source: @eMarketer). Chart #5: What Social Media “Tools&# US Marketers Used (Source: PRWeek via @eMarketer). Blog Featured Mi6 Chart ToppersFebruary 2011. Let’s Get Started! Mi6 chart toppers, Feb 2011.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. strategy or tools. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more.

Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

MI6 Marketing Agency

Suffice to say, some brands are being blogged about. Don’t run out and start a blog, a community or a Facebook Fan page tomorrow. 4) This is still very new – we are all learning and there are no experts. What we now must do is think about how we can use the information, the people and the tools to be productive and deliver value. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell.

Interview with Sanjay Singhal

MI6 Marketing Agency

Either as a business tool for my company, or as a personal service or tool? Question Series Blog Featured funding The 7 Questions Interview Series: Angels and Venture Capitalists. There is a twist however to these questions. provide the interviewee with a hypothesis for each question to help frame and set context for their answer. Series Objective. To me it’s pretty simple.

Interview with Boris Mann

MI6 Marketing Agency

That being said, “do things that don’t scale” is one of the ways that early stage startups can win early on, as long as they have a way for creating process and tooling that will let them scale later on. think there is lots more growth in B2D (business-to-developer) tools. And they look for tools that make their life easier. Question Series Blog Featured funding Growth.

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

Tags: Solution/Service Updates blogging branding business development customer engagement social media adoption strategy tactics technology industry tools twitter

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Twitter for B2B Marketing

MI6 Marketing Agency

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. One of best “listening&# tools available. Def great for increased readers for blog posts or new product features and upcoming events. Best is when you have a plan/strategy that Twitter is a good tool for. Author: Chris Herbert. Earn trust.

The Reference Program

MI6 Marketing Agency

In a later post I’ll talk about how you can use things like Listening Tours, Linkedin, Special Events and formal referencing tools to simplify running your reference program. Blog Featured Marketing Integration Series Reference ProgramSomeone Must Own It! My last two posts Do You Have a Customer Reference Program? Plan of Action: Building Your Reference Program Foundation.

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

It’s also important for Twitter to provide this type of tool to businesses so they can measure key performance indicators and ROI. Recommendation: Find out who is blogging and tweeting about your industry beyond the mainstream trade websites. great source for information on Facebook for business is Paul Dunay’s blog Buzz Marketing for Technology. Brand recall?

Our Fav Posts, Week of September 19

MI6 Marketing Agency

Twitter Launches Social Analytics Tool. Best Marketing Posts Blog FeaturedHelping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. marketing topics on the Webbiquity blog. B2B Marketing. know which half."

Our Fav Posts, Week of August 22

MI6 Marketing Agency

How Social Media Marketers Can Make the Most of Monitoring Tools. Best Marketing Posts Blog Featured Analytics Android Apple Business Development Demographics Facebook HTC Motorola Online Marketing Selling Social Media Steve JobsHelping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.