Everything Technology Marketing

JANUARY 31, 2012

Thank you for following and contributing to this blog. Marketers often struggle to create magnetic content in the right formats and quantities. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post. The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2)

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

JANUARY 1, 2011

Now, with the emergence of marketing automation tools and lead scoring technologies on one side, and tougher requirements for demonstrating program ROI on the other side, look for lead quality to become a critical performance metric in 2011. Thank you for following and contributing to this blog.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100