Avitage

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For Sales Blogging and Social Selling – Think Like a Publisher

Avitage

Huffington Post, see Mike Kunkle’s excellent webinar) To fuel this content dependent activity, many are urging sales people to blog, and to become thought leaders. It does not require sales people to “blog” – certainly not in the way most people, and marketing bloggers, think of blogging.

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Who’s going to stock the pond?

Avitage

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

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Content Management – Aggregate Don’t Upload

Avitage

The spreadsheet was the right tool for the initial content inventory job we conducted a few years ago. We weren’t going to move our blog posts, or content rich web pages. But the hassle factor for daily use was too high. We really didn’t want to spend much time moving that around.

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Who’s going to stock the (content) pond?

Avitage

It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business. But video content is becoming part of this shift.

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