Anything Goes Marketing

MARCH 11, 2007

I've found a few email tools and resources that you may find useful. I've created a way to score yourself using a new tool called InstaCalc. Chad PS - Here is another InstaCalc example over at the 50 Best Tools blog that allows you to plug in your email numbers to get basic metrics such as open, clickthrough and conversion rate.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter is a fantastic networking tool and it can help you maximize your travel time. Blogger tip: While I use Blogger, you can use any blogging platform that works for you.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). This approach works for the average blogger but companies need better tools.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

DECEMBER 21, 2009

Addictomatic is a free tool that will get you started down this path. Consider using data tools that are included in your marketing automation system to clean up your data. To get started, use a tool like [link] that lists some of the top lists on Twitter. Here is my Twitter list that I generated that I follow daily.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Use a tool like PollDaddy to engage your Twitter followers.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

AUGUST 26, 2006

You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists. In addition, one of the other reasons that Career Builder's newsletter became much more successful is becuase they moved away from using it as a sales tool and more of an informational piece.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. Where possible, you can fix this data using automated data tools. United States etc.).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

AUGUST 9, 2006

If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger.

Tips 100

Tips Blogger Tagging Business Blogging 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 24, 2009

Heather Foeh over at the Marketing Insights blog has delved further into some tactics that marketers can employ which I would recommend having a look at. This can be in the form of a newsletter, webcast, blog or podcast. Other tools can summarize web activity at a higher level.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

OCTOBER 23, 2006

Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? Think again - PDFs are not search friendly.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 19, 2006

The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. Add one last post that says "Stop reading this blog and go to www.yourcompany.com". That was why we created this blog in the first place".

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

JULY 23, 2006

Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. A recent MarketinsgSherpa webinar has demonstrated that when trying to book meetings, including a link to a video demo about your products payed off big time.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

JANUARY 27, 2008

Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools). I just realized that I waited too long to blog as I have a bunch of tips saved up. Hope the tips helped!

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? It's the YouTube community that must accept that YouTube is now being used as a marketing tool. Bloggers have accepted this and even embraced companies that have started blogging.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

JUNE 29, 2009

This process is 100% easier when you have tight integration between your customer relationship management tool and your marketing automation tool. There are two parts to this and I could spend a whole blog post just on this topic. Sales tools. Personalized email/direct mail content. Automated, personalized voice messages.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 29, 2006

Perhaps point them to a new resource on your site or to a blog article. What if this technology was added to blogs? The possibilities with chat are endless for B2B lead generation. It's companies like IBM that see this vision and are using this technology to their advantage. You go Blue! What do you think?

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

SEPTEMBER 20, 2008

I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. Sales benefits as well as marketing is performing "air cover" and with today's tools, the messages can look like the sales rep is sending it themselves with all of this being automated.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

JUNE 22, 2008

In the meantime, feel free to check out my twitter profile for updates on marketing tools and info that I pick up. I just found an interesting tool that can tell you the type of email client that your subscribers are using to view your email in. This can be key in better understanding how best to design your emails.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. You can thank me later Kraft).

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

APRIL 20, 2006

It will be interesting to see how marketers will use these new dynamic email tools. Hey, if you're reading this blog right now, at least you've discovered bloggins so I'm sure you can handle dynamic content. Hey, if you're reading this blog right now, at least you've discovered bloggins so I'm sure you can handle dynamic content.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

JULY 19, 2006

Instead of focusing on how to get people to your site (like every good marketere should focus on), I want to share a tidbit I readin a recent MarketingSherpa (I love this site) case study that inspired me to write this blog post instead of going to bed (how is that for feedback!).

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

OCTOBER 12, 2006

This includes the use of blogs as well as other web 2.0 tools such as RSS, podcasts, video and more. In addition, some of these blogs like the Wal-mart blog and the new Nissan Sentra blog don't even allow you to leave comments! Lets hope that as we further adapt to the new tools of web 2.0

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. lauraramos : #EE09: Omniture says realtime alerts increased contact ratios by to 100X and increased opportuntiies generated by 21X vs. no tools/process. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. There are other ways to collect the information you need but it involves being patient and having the right tools. Hi everyone.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

MAY 17, 2009

kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. @lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

There is no defined process to route leads to sales There is no defined process to handle leads that are qualified, yet not ready to buy Sales are given the tools to make their jobs easier but refuse to adopt to them. I highly recommend Brian's Lead Generation Blog. What I like about Brian Carrol's post is the give and take.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100