ANNUITAS

FEBRUARY 5, 2015

*This post first ran September 11, 2014 in the ANNUITAS blog. With so many marketing technology tools out there today, it’s easy for marketers to build a strategy around what a tool’s capabilities are. It’s also easy for marketers to shy away from a strategic idea because they think their marketing tool can do it.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

SEPTEMBER 29, 2016

Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process. Well, as David Lee King said in his blog post of the same name, there is a Big Difference Between Your Social Media & Gary Vaynerchuk’s Social Media.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

AUGUST 9, 2016

Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. Litmus stated in a recent blog post, “Not only is rendering inconsistent across desktop, webmail, and mobile inboxes but, on occasion, email clients drop support for HTML and CSS attributes without notice.”

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

OCTOBER 4, 2016

They are such a powerful tool that there aren’t many things that a robust MAP can’t enable. A blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. The goal is to be as efficient as possible while still producing a quality product.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. TM: It’s rare for us to see a company win the day in terms of sales behavior change through the rollout of new content, tools, or training.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

MAY 21, 2020

Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity.

Marketing Attribution 264

Marketing Attribution Lead Ranking Top of Funnel Planning 264

ANNUITAS

SEPTEMBER 29, 2016

Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process. Well, as David Lee King said in his blog post of the same name, there is a Big Difference Between Your Social Media & Gary Vaynerchuk’s Social Media.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

OCTOBER 4, 2016

They are such a powerful tool that there aren’t many things that a robust MAP can’t enable. A blog post by RevEngine states “When used properly, program tokens cut down the time marketing spends creating programs in half (or more).”. The goal is to be as efficient as possible while still producing a quality product.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

APRIL 20, 2020

This isn’t a light lift as it involves making sure that the MAP, CMS, CRM, and analysis tool that your company uses are all configured in such a way that performance can be connected back to contact-level behaviors. Once you get the framework operating, your team will be able to easily check in on performance.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

SEPTEMBER 11, 2014

With so many marketing technology tools out there today, it’s easy for marketers to build a strategy around what a tool’s capabilities are. It’s also easy for marketers to shy away from a strategic idea because they think their marketing tool can do it. Don’t just set up your business intelligence tool and call it a day.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

JULY 22, 2014

The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. Blog CAN-Spam compliance Email Deliverability sender reputation unsubscribe'

CAN-SPAM 100

CAN-SPAM Deliverability Privacy Social Networks 100

ANNUITAS

JUNE 10, 2020

world — which have given B2B buyers more tools than ever to consume content when and where they want, to circumvent vendor interactions and to better engage one-to-one with peer insights — are changing the fundamental equation of what it means to successfully market and sell to modern B2B buyers. But the new dynamics of a Web 2.0

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

MAY 13, 2020

A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . If you’re not able to use your marketing automation platform at this level today, you aren’t leveraging the tool to its full potential. What do we mean by lift? Incrementality.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

JANUARY 15, 2015

In fact, we have more tools for tracking results than we know what to do with. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just Blog Convert Demand Generation Strategy Enagage key performance indicators KPI marketing analytics Nurture' just to name a few.

Analytics 100

Analytics Demand Generation PPC Advertising Benchmark 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. TM: It’s rare for us to see a company win the day in terms of sales behavior change through the rollout of new content, tools, or training.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. TM: It’s rare for us to see a company win the day in terms of sales behavior change through the rollout of new content, tools, or training.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away. Author: Carlos Hidalgo @cahidlago is CEO and Principal, ANNUITAS.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

AUGUST 28, 2014

Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

MARCH 4, 2014

Technology is not the answer, it’s a tool that can be used to enable a successful program. In the wrong hands however, that tool is not worth the investment. Related Reading: Scott Brinker from Ion Interactive is fast becoming the ‘expert’ on the role of the marketing technologist at his ChiefMarTec blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

JULY 2, 2020

So how are you enabling your sellers with solutions and tools to replace the face-to-face tactics? If you’re not sure how to answer these questions, read this blog post: 8 Deeper Questions to Ask to Understand Your Buyer. The Traditional Buying Process for Financial Institutions. Create Content for All Phases of the Lifecycle.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” But it doesn’t have to be that way.

Top of Funnel 147

Top of Funnel Enterprise Management Campaigns Work Management 147

ANNUITAS

JANUARY 6, 2015

These are tools to enable strategy and without a solid strategy, there will be very little improvement no matter what tool is selected and implemented. Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester' Invest in Skills Development-.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

MAY 22, 2014

Now that most of us have the tools and technology, it’s all about how we can achieve the alignment to truly transform. Blog Demand Generation Strategy Malcom Gladwell sales and marketing alignment SiriusDecisions Summit transformation' There’s no doubt that growth and transformation is difficult.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

ANNUITAS

NOVEMBER 5, 2020

With the right strategy and tools in place, you’ll be able to answer the question: which channel is providing the highest quality leads? From the insights gathered, we take that information and transform it to a three-step buyer journey that, at a high level, transitions from ‘engage’ to ‘nurture’ to ‘convert’. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

MARCH 11, 2014

Marketing automation, CRM, web (CMS), content planning, live event tracking, social media, testing, tracking, blogging, personalization and many more are all a part of the Demand Generation Strategy mix, and technology is what enables the execution of your defined strategy. So what is the answer? Technology Landscape image via Scott Brinker.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

MARCH 17, 2015

The Sales User leverages the marketing automation tool to review the lead qualification stage to determine if the prospect is ready for sales contact. Blog certification CRM Demand Generation Strategy key players LinkedIn marketing automation power user'

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ANNUITAS

NOVEMBER 20, 2014

This can be remedied however, given the numerous tools that are available to help with analytics for marketers today. Blog Analytics Convert customer marketing data governance Demand Generation Strategy Engage Nurture' However, it is often times a more profitable venture and will have a significant impact business.

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

ANNUITAS

MARCH 18, 2014

I spoke about the CMO’s need to spend more time building and owning the strategy for the usage of marketing technology tools before deployment, understanding the depth and breadth of these offerings and how they work together, and perhaps most importantly effectively managing the individual “power users” of their technology stack.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

JULY 17, 2014

This can be remedied however, given the numerous tools that are available to help with analytics for marketers today. Blog Analytics customer marketing data governance Demand Generation install base' The analysis of data to inform decisions and provide insights into marketing and sales is still a huge gap in many organizations.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

ANNUITAS

APRIL 17, 2014

Do you have the technical tools you’ll need? Blog Buyer''s Journey content marketing Demand Generation Strategy Engage-Nurture-Convert marketing and sales alignment' And you can understand why a list of white papers, tradeshows and webinars as a strategic plan will not alone achieve those goals. Do you have the contact data you need?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Webinar Metrics 100

ANNUITAS

FEBRUARY 9, 2016

Seems like every day a client or colleague mentions a marketing or sales tool I’m unfamiliar with. These tools all promise to have “native” integration, or “out of the box” functionality, of course. And you won’t know this until you start working with the tool. With all my experience I should have known better.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Buy 100

ANNUITAS

JUNE 4, 2015

The methods for finding buyers has definitely changed now that we have tools to help us track every behavior and every preference. We now have the tools available and should be using them. We’ve gone from an if we build it they will come mentality, to something far more sophisticated.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ANNUITAS

AUGUST 20, 2015

Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Wouldn’t we save our organizations time and resources if we could better utilize the tools we pay to use?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MAY 28, 2015

Each team uses different tools and solutions, with little to no visibility into what the other is doing, resulting in silos and a division of teams. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. There is still a great divide between sales and marketing.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MARCH 15, 2016

The event helped showcase new tools and apps that enable sales teams to do their job with speed and efficiency. ” In other words, these become the tools that will never actually be adopted within the organization, and therefore, just cause conflict and become a source of wasted money.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100