Paul Gillin

JULY 18, 2012

I picked up a bunch of tips from it, and I teach seminars on this topic! Here’s an introduction on Alan’s blog. It covers everything from creating a profile to using advanced search to joining and contributing to the right groups. View the e-book as a SlideShare below or click through to download.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

AUGUST 26, 2011

State Farm got started in social media when it set up a blog to find New Orleans-area employees and agents who couldn’t be located after Hurricane Katrina. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 10, 2011

Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. A group for medical doctors has more than 2,600 members.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. It’s a prime source for my Newspaper Death Watch blog. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

JANUARY 12, 2012

Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog. Each month, administrators recognize one fan and highlight him or her at the top of the page. Winners get no cash or large prizes, just some Cisco swag and lots of thanks and exposure.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? I hear these objections all the time when speaking to top executives about social media.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

APRIL 28, 2011

One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. The more eloquent your words, the more appealing your message. If you make people laugh, all the better.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

SEPTEMBER 6, 2011

The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence. A retweet, which is a one-button operation, is just as good as a thoughtful commentary on a blog.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. Post the podcasts on the conference blog and on a dedicated multimedia page on the conference website.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. RachelJOConnell Praises Audaciously Eloquent blog: Headlines and photos only; almost no text #SMB26 ow.ly/96HPO. ” #SMB26. ” #SMB26.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

FEBRUARY 15, 2014

Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point. I don’t agree everything in Hazardous to Your Social Media Health, of course, including Stowe Boyd’s advice to stop using RSS readers and Charlene Li’s admonitions against personal blogging.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 12, 2011

The book includes practical tools like the worksheet that Kodak uses to stimulate ideas from prospective bloggers and tips on where to find free art to dress up blog posts. This is a hands-on guide that’s meant to be marked up, so bring a highlighter.

Rules 50

Rules Social Marketing Content Blogger 50