Marketing Interactions
OCTOBER 8, 2020
When evaluating the value of your content, consider whether it includes: Valuable tips, insights, expertise your buyers and customers can use. Originally published on Modus blog. For a litmus test, ask whether your content is valuable enough that your buyers would pay to have access to it.
Marketing Interactions
OCTOBER 8, 2020
The addition of just-in-time learning means you can pair content with quick tips on how sellers can use it to best effect, so reps have the insight they need in the moment they need it to create relevant conversations with buyers. Originally published on Modus blog. It’s about what a buyer wants to hear.
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Marketing Interactions
JUNE 23, 2017
What do you think tips buyers in our favor? Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts. What do they need to build the business case? What kind of push back do you get to moving forward?
Marketing Interactions
MAY 23, 2018
How-to tips and advice on X. The transactional CTA is the same as an email: a link to a content asset, such as a product in your catalog, a video, an infographic, or a short blog post. Originally published on SMS-Magic blog. There are also regulations which mean you have to disclose a few things when asking people to opt-in.
Marketing Interactions
MAY 21, 2018
Here are a few tips to help you make your messaging more approachable and engaging: Write like you talk. Originally published on SMS-Magic blog. A conversation after all is an exchange of ideas. It’s social and more casual than formal communication. You want to stay professional but come across as friendly.
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