B2B Marketing Traction
APRIL 9, 2012
Identifying the voice of your blog can be tricky. What is the “voice” of a blog? Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? They feature PR news, tips and opinion pieces.
B2B Marketing Traction
JUNE 28, 2012
A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.
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B2B Marketing Traction
APRIL 26, 2012
If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. and Scoop.it.
B2B Marketing Traction
JULY 2, 2014
What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.
B2B Marketing Traction
APRIL 2, 2012
If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.
B2B Marketing Traction
NOVEMBER 11, 2014
It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Make your message brief yet compelling. Include a call to action.
B2B Marketing Traction
MAY 3, 2012
It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.
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