Marketing Insider Group

MAY 10, 2023

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

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Youtube Advertising Channels Content Marketing Television marketing 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”.

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B2B Marketing Practices B2B SMS 336

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. You often hear brands tout the importance of short, targeted ads.

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Advertising Agencies Cable Advertisements Advertising 59

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Zoominfo

JUNE 20, 2019

Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts ( source ). YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ).

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Statistics B2B Marketing B2B Zoominfo 198

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect.

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Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. The Beginner’s Guide to YouTube for B2B Marketing. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. We say yes! Let’s get into it!

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Planning Work Management Zoominfo Storytelling 164

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices.

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Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Read the QuickBooks blog.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

JULY 23, 2012

Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? Traditional media will be there but social media and blogging will be the major reason for the media explosion. The big dogs like ESPN and USA Today have embraced the blog network concept by rolling out their own.

Social Media 133

Social Media Media Blogger Television marketing 133

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

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Campaigns Planning Tips Brand Identity 134

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

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Paid Content Paid Search Agency Ads Television marketing 95

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. Tweetable Moments.

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Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

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Television marketing Broadcasting Cable SMS 160

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. In regards to skippable ads, which are frequently found on CTV apps and user generated sites like YouTube, data from eMarketer suggests that an ad length of 15 or 30 seconds is the most likely to result in a completed watch.

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Cable Emarketing Television marketing Advertisements 52

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Lucas, LightWarrior Entertainment.

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First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? You can also contact an agency that specializes in seeding, or reach out to thought leaders for a partnership on a blog post or email newsletter. Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Content seeding. Content Seeding Examples.

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Examples Advertising Agencies Content Class 95

Convince & Convert

FEBRUARY 5, 2015

Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog ) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. ” In reality, the spot wasn’t featured in a national media buy.

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Paid Search Agency Ads Brand Identity Branding 129

Sharpspring

JANUARY 20, 2021

In this blog, you’ll learn more about these different types of marketing and how you can create a foolproof inbound marketing strategy that works to boost both brand awareness and sales. Some examples of inbound marketing include blog articles, white papers, case studies and guides. Step 2 – Create a Blog.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Only B2B

FEBRUARY 23, 2022

That is the topic of this blog. Facebook, Youtube, and Twitter are among among the most popular social networking platforms. Advertising on the street, in print, on television, and on the radio has a lot of clout. As a result, a one-size-fits-all lead generating strategy will not work everywhere.

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KoMarketing Associates

JULY 11, 2017

Anything you blog, tweet, post, etc. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Prior to Animoto, Jason served as a television producer for MTV Networks. It’s a way to amplify your existing marketing strategy.

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Video Marketing Content Marketing Work Management Marketing Management 142

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. Remember, creating a video takes more time and effort than writing a blog or editing an image. Start by posting the video on popular video distribution channels such as YouTube and Vimeo.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 1, 2017

Take a page out of TK’s book in how he paints a picture to the changing sales and marketing landscape: If you were a marketer, say, 20 or 30 years ago, you had two or three channels on television. The post Why Revenue Teams Need to Go All-in on Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Management 134

Marketing Management B2B Thought Leadership Marketo Thought Leadership 134

Digilant

APRIL 11, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram.

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Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

NOVEMBER 8, 2023

Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. At Digilant, we recognize the complexities that come with the television advertising ecosystem.

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Advertisements Advertising Ad Frequency Classified Ads 59

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews. The post 5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age appeared first on ZoomInfo Blog. Leverage user-generated content.

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Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Sharpspring

AUGUST 11, 2020

The last time your day was interrupted by an ad, whether this particular ad was on television, on a billboard, or on the radio, you encountered outbound marketing. Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. What Is Outbound Marketing?

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Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

Valasys

SEPTEMBER 21, 2020

For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Tik Tok and Reels restricts you to video that’s only a couple of seconds long, whereas YouTube allows you to upload content that can last several hours. So, give them what they want!

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Statistics Video Marketing Planning Work Management 78

Digilant

JANUARY 14, 2020

More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as Hulu, Netflix, and YouTube, and most importantly, advertisers.

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Paid Search Agency Television marketing Youtube Curation 52

Vidyard

MAY 30, 2017

A Great Remote Interview: AQ’s Blog & Grill. Quarry Integrated Communications , winner of Marketing Profs’ B2B Agency of the Year Award, produces a great series called AQ’s Blog and Grill ; a video blog showcasing industry thought leaders with an emphasis on branding and entrepreneurship.

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Skype B2B Thought Leadership Television marketing Thought Leadership 84

Digilant

APRIL 12, 2022

Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. A brand takeover ad on TikTok is an immersive ad experience that appears when the app is opened.

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Ads Click Rate Television marketing Youtube 52

Tomorrow People

JULY 12, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular! There was nothing to watch. Has Self Expression become the New Entertainment?

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Facebook Cable Television marketing Youtube 120

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. How Does CTV Advertising Work? will see various video, interactive, or display ads throughout their streaming.

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FAQ Advertisements Advertising Cable 52

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Other Tips.

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Planning Lead Scoring Lead Ranking Lead Generation 100

Sprout Social

JUNE 25, 2019

You can add them to your home page, blog posts, emails or even marketing collateral. For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. It should only link back to a YouTube channel.

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Social Media Media Guidelines Youtube 108