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The Effective Marketer

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only one thing matters in online surveys - wiifm

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. How did you target and fine tune your messages?

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Survey Your Readers.

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are you paid enough? new salary survey released

The Effective Marketer

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

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It’s All About the Landing Page

The Effective Marketer

Surprising results from eConsultancy’s recent survey on the use of QR Codes showed that: 64% of consumers don’t know what QR Codes are. The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Bonus points if you send content that makes the customer smile.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Blogging well is a feat all on its own.

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Measuring Marketing Effectiveness

The Effective Marketer

A recent survey by CMO.com shows that fewer than 20% of marketing respondents have full confidence in what should be fundamental abilities, including measuring overall campaign effectiveness, how to allocate budget with ROI in mind, and communicating performance up to c-level executives. ” – CMO.com. . ” – CMO.com.