Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Most products and services are either so new, niche, or in enough of a competitive environment that simply saying, “I have a nice pen, I’d like you to review it on your blog” is not nearly enough.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. Source: Oracle Modern Marketing Blog. Engaging Your Audience with Brand Storytelling. Everyone loves a good story.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Webbiquity

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. Based on research from LinkedIn , more than half of marketers say social media drives less than 8% of their total website traffic, and nearly three-quarters say it drives fewer than 14% of visits. How Much Budget is Allocated to Influencer Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. The Power of Human-Generated Content The art of storytelling is inherently human. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MAY 26, 2020

Here are two brand storytelling examples to illustrate the power of opinion. We’re all about data-based storytelling. Storytelling that shows our clients the way to discover a solution to the problems that keep them up at night. Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. So be frank.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. Show ROI, present customer insights, drive innovation, activate your most engaged employee storytellers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! But how powerful is it really , you ask? Benefits of Video Marketing 6.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Google loves it, too: video can increase organic search traffic by as much as 157%. The post Seven Ways to Create Killer Marketing Videos [Infographic] appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Still, grabbing the featured snippet position for key terms related to your business can increase your brand recognition and send more traffic to your website. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. Our clients who opt for visuals see the biggest boost in traffic.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Marketing Insider Group

MARCH 11, 2024

Remember, engagement on social media can also drive direct traffic to your video. Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Instead, focus on storytelling to connect with your viewers on a deeper level.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Ahana Basu is a skilled and experienced content writer passionate about storytelling.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

JULY 6, 2020

Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in. Add buttons to your blog posts and other content to make it easy to share on LinkedIn too. Storytelling. Get started today — and generate more traffic and leads for your business. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Outgrow

SEPTEMBER 15, 2022

Welcome to the Marketer Of The Month blog! . The state of brand storytelling in the early 2000s. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. But back then I would say that the setup for brand storytelling was completely different.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Content marketing is really storytelling in a more strategic way. Injecting some humor into your blogs and even occasionally saying words like “suck”. Below are a few of their blogs. Get started today and generate more traffic and leads for your business.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.)

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Case studies help you build a story around your customers, products, and services.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Venture capital firm First Round Capital launched its blog, First Round Review , with the aim of sharing their extensive pool of knowledge and experience with technology entrepreneurs. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. And Salon has always benefited from a tremendous amount of direct traffic.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81