article thumbnail

Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

Start a Blog (If You Haven’t Already). Blogging can have numerous benefits to your brand’s image because it allows you to share your knowledge and build a connection with your audience. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t.

Spending 327
article thumbnail

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time. This was followed by blogs (94%) and email (77%).

Spending 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals

33Across

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across.

Verticals 127
article thumbnail

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

article thumbnail

How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro.

article thumbnail

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work. My recommendation is to stop wasting money on ad spend.

article thumbnail

2024 ERP Market Share: Mapping Spending, Vendors & Regions

HG Data

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52