LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You start defining the personas that you target, and you find out how to reach them through Social Media. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 23, 2010

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

JUNE 23, 2009

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), blogging, creation of high-quality content, and website conversion optimization. Social Media monitoring : see who writes about your company or your areas of expertise. Inbound Marketing is more than just SEO. Leave a comment or email me.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

MARCH 8, 2010

Social Media monitoring? In most of my blog posts I try to give practical advice that you can use right away. My guess: sales people will love being in charge of the alerts they receive. Be Creative With Alerts. Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. See it in real-time.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

JULY 22, 2009

I though Inbound Marketing and Social Media would be a Generation Y thing! For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. Seasoned Marketers Know the Trends. If you then zoom in on the job level of respondents, we find a likely explanation.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. These are the trends that are mentioned most often: Improved ROI & Reporting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. That gave me enough ideas for a new post, so here it is.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100