B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking. A blog, in other words, is conversational. Earlier this month, after writing his final column for Inc.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”.

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B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ).

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

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B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Has that changed in the social media era?

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B2B Memes

NOVEMBER 23, 2011

Today, for anyone who’s thought much about social media, it verges dangerously on being trite. Now, readers can easily and immediately comment on stories by commenting on blogs. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media.

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B2B Memes

JULY 22, 2013

That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal Branding blogging ESPN Jeff Jarvis Mathew Ingram Nate Silver new media New York Times personal branding' Being an expert in your field is a requirement for a robust personal brand, but not the only one.

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B2B Memes

DECEMBER 3, 2011

After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. See if I can once again piss off Brian Clark with a mild, well-intentioned criticism of his excellent blog. Is a Blog Just a Container? Yup, just like me.

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B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Both as a preview and as an invitation for your feedback, over the next week I’ll review each of those principles in a blog post.

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B2B Memes

NOVEMBER 1, 2011

So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. No, this is not a farewell to blogging, or even an announcement of a hiatus. Improve Your Blog Posts with Nut Graphs.

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B2B Memes

JANUARY 12, 2012

And if you’re a social-media maven, you may not need this book, but you probably know someone who does. To my knowledge, there’s nothing else quite like it (or if there is, please note it in the comments—this is an equal-opportunity blog!). Related posts: Managing Your Career in the Social Media Era: Sources.

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B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. 30 Lessons from 30 Blog Posts in 30 Days. Now that the month is done, how did I do? I can’t guarantee it.

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B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

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B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

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B2B Memes

JULY 18, 2011

Mostly because my few but faithful readers may be curious as to why I redesigned the blog. Before yesterday, this blog used the Atahualpa WordPress theme. But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. So, you might ask, why am I writing this?

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B2B Memes

JULY 16, 2013

Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. And there seem to be as many definitions OF them as there are letters IN them.

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B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.”

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B2B Memes

JANUARY 10, 2011

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Was hoping to eat in 2011.”.

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B2B Memes

SEPTEMBER 1, 2011

I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native.

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B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. By their standards, only nine of the Fortune 500 corporations are highly digital. That’s no surprise. You may be wondering, “Is all this necessary?

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B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. True enough. FORBES certainly has a voice.

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B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. True enough. FORBES certainly has a voice.

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Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 16, 2011

.” Because his objections are too good too leave in the obscurity of a comment on a week-old entry, and because my MUD obligations limit the amount of time I can spend on this blog, I’m addressing his comment in today’s post. Social Media and the Clash of Brands. But online, that context is much weaker.

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B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.

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B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

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B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Take, for instance, Ike Pigott’s open letter to journalists on his blog earlier this month. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

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B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. Managing Your Career in the Social Media Era: Sources. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. I am happy to say I met my goal. This month, I’m setting my sights on Twitter.

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B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. Related posts: Social Media and the Clash of Brands.

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B2B Memes

NOVEMBER 30, 2011

Twenty-nine days ago, I set out to write a post a day for this blog. My less-than-helpful blogging companion. What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. More content means more blog traffic. It’s a blog. I think so.

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B2B Memes

NOVEMBER 9, 2011

Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. You might not hit your goals, but you’ll be giving yourself an excellent chance of mastering your new medium. Why Publishers Need Early Adopters, Annoying or Not.

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B2B Memes

FEBRUARY 3, 2011

Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day. “It

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B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice.

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