Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. You can add links, hashtags, tag other accounts and add location tags. What is ephemeral content?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Google recently moved all websites to mobile-first indexing. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Now sit back and watch your site visitors convert into subscribers.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Hubspot

OCTOBER 22, 2019

YouTube aficionado? If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. SEO expert?

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

SmartBug Media

MARCH 19, 2020

Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

JUNE 24, 2022

Similar to native ads, sponsored content also follows the publisher’s distinct editorial or content style, be it on their blog or social media. Social native ads. Native ads on social media look like regular posts that users can see on their feeds. Sponsored content refers to paid posts created to promote a brand.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Android users can now share YouTube music to Snapchat Stories.

Social Media 52

Social Media Facebook Media Youtube 52

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. They often consist of websites that appear to serve a genuine purpose at first glance. Be extremely skeptical of blog networks.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Go Beyond SEO

APRIL 13, 2023

By optimizing your website for search engines, you can increase your visibility online and attract more new clients and prospects to your law firm. Additionally, while social media and email marketing can be effective marketing channels, they rely on building a relationship with potential clients over time. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

ClearVoice

JUNE 22, 2021

A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. So when you see this underlined bit of text in a different color linking to my website , you know that it’s a working link. Why do you need links?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

Social Media 111

Social Media Small Business Marketing Media Business 111

Outgrow

FEBRUARY 14, 2023

Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. Blogs are a classic when it comes to long-form content.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Buzz Marketing for Technology

AUGUST 3, 2008

Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Librarian Tip for Nonprofits: 90-Second YouTube.

Youtube 100

Youtube Web 2.0 Tips Barriers 100

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Similar tagging vocabularies are used but wrapped directly around the embedded code used for the video.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

NuSpark Consulting

MARCH 3, 2016

Here we go: Website. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Social Media. Social Sharing. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

seo.co

MARCH 4, 2020

In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. If you use sites like Libsyn or Podbean , your podcast episodes can–at your request–be syndicated across a myriad of high-authority websites. Syndication.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Lead Agency

JULY 7, 2019

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. Bringing them back to your website moves them further through their buyer journey to conversion. However, 96% of the visitors that come to a website are not ready to buy.

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking 2.0. This video will appear on your blog shortly. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Diigo: By far the best social bookmarking tool out there! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now!

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Social Media Marketing.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. To increase the followers on your LinkedIn Business Page, it takes time, patience & excellently tested & optimized social media marketing tactics. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MAY 21, 2021

There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google.

Youtube 192

Youtube Advertising Channels Peer-to-peer Social Media 192

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets.

Social Media 78

Social Media ROI Video Marketing Tips 78