Biznology

DECEMBER 15, 2011

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s. Image via Wikipedia.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Chris Koch

NOVEMBER 24, 2009

One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.

Social Media 100

Social Media Media Guidelines B2B 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Networking.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking. A blog, in other words, is conversational. Earlier this month, after writing his final column for Inc.

Social Media 100

Social Media SIC Media Wiki 100

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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Conference Social Media Work Management Marketing Budget 100

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. The Old Way. Putting a Structure in Place. Choosing the Right Tools.

Social Media 48

Social Media Media Work Management Marketing Management 48

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com , forums.

Social Media 50

Social Media Copyright Media Wiki 50

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Lots of diverse versions of this.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

OCTOBER 14, 2008

The Bamboo Project Blog. « Blogging for Learning--Using Quotes | Main. Blogging for Learning: Blog Challenges. This week we're exploring various strategies for using a blog to support personal and formal learning as part of the Work Literacy course's focus on blogging. 

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Salesforce Marketing Cloud

JUNE 15, 2022

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. You may also wonder about the difference between Web1, Web2, and Web3. In Web3, the decentralized world puts ownership into the hands of the community.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Biznology

MARCH 11, 2013

How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions? As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

ViewPoint

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard.

Work Management 120

Work Management Marketing Management Wiki ROI 120

Buzz Marketing for Technology

JUNE 27, 2008

The Bamboo Project Blog. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. Dont show me 10 possible wiki tools. Write about your hometown in your blog.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 25, 2008

The Bamboo Project Blog. « Should You Only Blog if You Have Something "Original" to Say? » For Blogging Beginners: Evolution of a Blog Post. As someone whos been blogging for awhile now, one of the things Ive realized is that skills and thinking that are second nature to me are not so visible to new bloggers.

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Screencast Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. Blogs of Interest. TradeVibes blog. This being a blog, and were going to keep things tight. SEO your social profile. Build a good-sized social network base.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. So far pretty normal. Users can send unlimited emails.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Hubspot

OCTOBER 28, 2020

For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Sprout Social

OCTOBER 5, 2016

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. A wiki devoted to the project proved to be just the ticket, however. “It’s

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Buzz Marketing for Technology

JUNE 23, 2008

The Bamboo Project Blog. Many of us are struggling with ways to encourage the use of social media in the workplace. How can we structure social media participation so that it isnt dependent on external rewards? How do we help people see that effective use of social media can be rewarding in its own right?

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Buzz Marketing for Technology

JUNE 27, 2008

The Bamboo Project Blog. On a related note, this morning I was skimming my feed reader and found this post from Stephen Downes on finding time to blog. That doesnt mean you become a blog writer and nothing else. What professional activity could you do through social media INSTEAD OF through some other means?

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

MLT Creative

NOVEMBER 23, 2010

In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company.

Social Media 40

Social Media Tools Media Wiki 40

Chris Koch

SEPTEMBER 24, 2010

Social media changes sales enablement. But then social media came along and it really did change everything. Yet as more salespeople start using social media, the link will become more obvious. Knowledge management systems, for example, were difficult to use and difficult to keep up to date.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Paul Gillin

JANUARY 16, 2012

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Community managers made it a point to emphasize the value of sharing, whether through blogs, forum posts or just bookmarks. Speak in terms that make business sense.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Buzz Marketing for Technology

JULY 16, 2008

Anche in altri blog trovo le stesse domande e diversi commenti e opinioni. Come posso impostare un corso utilizzando un Wiki se prima non insegno che cosâ??è Le comunità di apprendenti dovrebbero fluire di blog in blog, seguendo sentieri della conoscenza, solcando autostrade e oltrepassando austeri confini.

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, Taco Bell uses social media to build its reputation.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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Wikipedia Work Management Wiki Screencast 80