Blog and Social Media - B2B Marketing Zone

Explaining Social Media

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. Blog at WordPress.com.

Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The solution, it seems, is far more complicated. United States License.

Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Maybe not so much. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media

Social Media Planning Work Management Social Marketing

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference

Conference Social Media Work Management Marketing Budget

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com. You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

Inbound Marketing

Inbound Marketing Training Planning Work Management

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. Get it for free either in PDF or PPT format. United States License. United States License. United States License.

Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Inbound Marketing Analytics 101

The Effective Marketer

DECEMBER 14, 2011

In the eBook you will see metrics for the following marketing tactics: Social Media. Business Blogging. Inbound Marketing Analytics Overview. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Search Engine Optimization. Paid Search. Identify what’s working.

Inbound Marketing

Inbound Marketing Analytics Paid Search Agency Landing Pages

Listening to Your Customers In the Digital Age

The Effective Marketer

JANUARY 19, 2012

Leveraging Social Media for Market Research. But how about using social media? I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind. Market Research via Social Media.

Focus Group

Focus Group Copyright CMO Social Media

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

MAY 3, 2012

Relying on automated feeds to push content rather than building genuine social media connections. It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Publishing.

Paper

Paper Content Marketing Planning Paid Search Agency

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! United States License.

Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Blog at WordPress.com.

Planning

Planning Email Marketing Work Management Marketing Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning

Planning Email Marketing Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Blog at WordPress.com. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Email Adoption High But Lacking Best Practices

The Effective Marketer

JUNE 14, 2011

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content. Mobile (ads, applications, MMS, SMS). Online Video. Getting More Out of Email.

Marketing Budget

Marketing Budget Practices Budget Programs Forrester

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management

Work Management Marketing Management Marketing Automation Services Planning

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Blog at WordPress.com. How do YOU define success and do you have a special formula? United States License. United States License.

Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Blog at WordPress.com. Without solid customer data, cross channel strategies become increasingly difficult to implement. United States License.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Blog at WordPress.com. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0

Creativity

Creativity Planning Work Management Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Communicate Good blog post, Invisible Branding. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Blog at WordPress.com. Marca del Gol post, Second Phase of Invisible Advertising (in spanish). United States License. United States License.

Work Management

Work Management Planning Marketing Management Advertisements

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning

Planning Work Management Marketing Management Effectiveness

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com.

Planning

Planning Work Management Marketing Management Marketing Automation Services

What’s Wrong with Marketing Education?

The Effective Marketer

JULY 30, 2012

Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own. Good luck!

Education

Education Marketing Automation Services Work Management Planning

The Networker's Dream

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. Blog at WordPress.com. United States License.

Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Blog at WordPress.com. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Automation Services Marketing Management

if you're gonna copy, make it right

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management

Work Management Marketing Budget Marketing Automation Services Marketing Management

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Gartner

Gartner Planning Work Management Marketing Management

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

More Free Marketing Training

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training

Training Planning Work Management Marketing Management

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

They often participate in discussion forums and might even have a blog. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Like Be the first to like this post.

Training

Training Planning Marketing Budget Creation Work Management

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Effective Marketer

Explaining Social Media

How to Fail at Social Media

Webinars

Trending Sources

Social Media's Next Victim?

Webinars

Why Social Media Is Not For Everyone « The Effective Marketer

how to use social media - lessons from ama digital conference

The Ghost Blogging Debate Done Right

inbound marketing training for free

Marketing Charts and Trends « The Effective Marketer

Inbound Marketing Analytics 101

Listening to Your Customers In the Digital Age

What My Paper Route Taught Me about Content Marketing

The Rise of the Content Marketer « The Effective Marketer

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Aberdeen Shows How to Do Email Marketing Right

B2B Marketers Hold Off on Killing Traditional Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

Email Adoption High But Lacking Best Practices

Selecting the Right Email Marketing Provider « The Effective Marketer

How Success is Misunderstood

The Challenges in Adoption of Marketing Technology « The Effective.

What Makes a Great Creative Brief? « The Effective Marketer

The Opposite of Advertising « The Effective Marketer

Marketing By Objectives « The Effective Marketer

B2B Marketing Summit Shows Old Problems Persist

More Free Marketing Knowledge

What’s Wrong with Marketing Education?

The Networker's Dream

new year's resolution: share ideas

The Fun Theory: How to Change Behavior

Making the Most of Your Webinars

Taming Your Brand Mascot « The Effective Marketer

if you're gonna copy, make it right

What Trigonometry Has to Do With Marketing?

Suit over Gartner's Magic Quadrant Big Marketing Ploy

Marketing Automation Monday is Here!

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Best Companies Don't Need Marketing

More Free Marketing Training

What Type of Marketer Are You?

Making Website Reviews Easy

because you can't beat free marketing training

The Six Minutes Challenge

Marketing Content That Sells

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